Cover art for The PR Wine Down Podcast featuring hosts April White and Laura Schooler
April 22, 2022 0 Comments

Alex Sanfilippo - Guesting Vs. Hosting: Leveraging Podcasts to Build Brand Trust

This week, April and Laura welcome special guest Alex Sanfilippo, founder and podcast host at PodPros. He’s here to chat with your favorite hosts about his “Know, Like and Trust” approach to branding, and how leveraging opportunities on both sides of the podcast mic can help entrepreneurs and thoughts leaders to establish brand credibility. April and Laura also discuss how PR practitioners at any stage of their careers can get better at taking constructive feedback and unpack why taking criticism can be challenging in an industry where perfectionism is a common trait. For this week’s Anonymous PR Horror Story, they share advice for a listener who recently faced a dangerous mandatory team building exercise — and April even shares a team-building flashback of her own!

Learn about PodPros.

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at 

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedInTwitterFacebook, and Instagram.

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April White

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Laura Schooler


Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.