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May 6, 2022 0 Comments

Backstage with April White: PR Storytelling and the Making of an Official TEDx Talk

This week on the PR Wine Down, we’re taking you behind the scenes of the making of an official TEDx talk! April and Laura are sitting down in the virtual studio with special guest host Hamish Anderson, our executive VP and marketing group director here at TR. Together, they’re taking an exclusive look at April’s recent talk for TEDxAlmansorParkLive, “Is Living United Worth the Fight?” The dynamic trio also covers best practices for PR storytelling, how to incorporate narrative elements into your client’s brand story, and how the power of self-reflection can unlock your potential in both your personal and professional lives. This week’s Anonymous PR Horror Story features advice for a listener whose biggest freelance client stretched the truth about their product quality and corporate charity initiatives. 

Watch April’s talk for TEDxAlmansorParkLive any time.

Hear more about integrated marketing from April and Hamish, on Trust Relations: The Podcast.

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at 

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedInTwitterFacebook, and Instagram.

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April White

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Laura Schooler


Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.