78: HOLIDAY SPECIAL: Unwrapping April & Laura’s Essential Tips for PR Success
Happy Holidays from the PR Wine Down team! In our annual Holiday Special, hosts April and Laura have a roster packed with PR stocking-stuffers featuring their top tips for PR success in 2023, with advice for PR veterans and rookie practitioners alike. This year, we’re taking a break from our typical anonymous stories of agency horror, with a lineup of your best listener submissions featuring fond memories from careers in the agency scene. The news segment in this episode includes an analysis of Dr. Pepper’s unprecedented RFP requiring agencies to accept payment terms for an annual retainer. They also discuss one reporter’s abrupt departure from the Semafor newsroom over an alleged conflict of interests.
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THE PR WINE DOWN
Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.