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May 12, 2023 0 Comments

86: Aaron Kwittken: PR vs. AI




This week on the podcast, we’re joined by Aaron Kwittken. He’s the founder and CEO of PRophet, an AI-driven, DaaS platform designed by and for PR professionals (part of the Stagwell Marketing Cloud.) With Aaron, hosts April and Laura chat through the latest developments in AI applications for PR professionals, including the risks, benefits and future of technology in the industry. This episode’s Anonymous PR Horror Story features a write-in from a junior listener who is concerned about an approach her senior manager has taken on a client campaign. April and Laura address the listener’s question with a conversation about what to do if you think your supervisor is wrong, from protecting the client’s best interests to preserving your working relationships.

Learn more about Aaron’s work here.

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at 

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedInTwitterFacebook, and Instagram.

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April White

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Laura Schooler


Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.