Aaron Wolpoff - The Magic of a High Visibility Campaign
Aaron Wolpoff, CEO and co-founder at Double Zebra, joins the podcast this week to discuss the trends, strategies and tactics that make for a stellar high-visibility marketing campaign. April and Laura also deliver a hot take on the items every professional should ban from their Zoom wardrobe and read a jaw-dropping PR Horror Story about ethics, HR and knowing your rights. Our hosts also ask today’s guest to weigh in on a bold move in PR news from Burger King.
Learn more about Double Zebra here.
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at firstname.lastname@example.org
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
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THE PR WINE DOWN
Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.