
Austin Sandmeyer - PR in the Marketing Mix
Austin Sandmeyer, senior marketing manager at Beekeeper, joins April and Laura this week to discuss where PR fits into the marketing mix. Austin weighs in on how media wins impact lead generation, leveraging case studies, building customer relationships and how to find new opportunities as a young marketing professional. Also on the docket for this week is the latest news about the rise of freelance work during the pandemic, how to keep sales messaging out of a press release and how to “manage up” to your team leads at a PR agency.
Guest Speakers
Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com
You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.
You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram.
Sound effects obtained from https://www.zapsplat.com.
Send in a voice message here.
You can also listen on:
OUR CO-HOSTS

April White

THE PR WINE DOWN
Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.
Recent Posts
- 100TH EPISODE SPECIAL: The ROI of LOL (Feat. Clayton Fletcher from Peppercomm)
- Trust Relations CEO & Founder April White Wins Second Consecutive Stevie Award
- Rhiannon Ruff: A Guide to Wikipedia & Crisis Management for PR Pros
- 360 Degree Story: Exploring Our Intuitive Approach to Team Design
- Tiffany Guarnaccia: All About CommsWeek 2023