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July 6, 2024 0 Comments

Dos and Don’ts: Press Releases and Medical PR (Feat. Barrie Cohen from BC Public Relations)

This week on the show, your favorite podcast hosts welcome Barrie Cohen for an interview! Barrie is the owner and founder of BC Public Relations. She’s here to discuss a few must-know tips for brands and PR practitioners in the healthcare and medical industries.

Later in this episode, April and Laura also cover the ubiquitous PR tool: the press release! Tune in for a deep dive into some common mistakes and best practices relating to writing, planning and distributing press releases in today’s media landscape.

Learn more about Barrie’s work here.

Learn more about press releases on the Trust Weekly blog, here.

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at 

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedInTwitterFacebook, and Instagram.

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April White

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Laura Schooler


Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.