Jon Kasle - Why Content is King and Brand Stewardship is Key
PR veteran Jon Kasle joins April and Laura this week to discuss the many facets of brand stewardship in today’s communications landscape. They’re covering how to navigate a rocky year like 2020, where ethics play into brand identity and how to take the reins in your career. Our hosts also share their reactions to Donald Trump’s handling of his recent 60 Minutes interview and advice for hitting the ground running with media wins for a new client.
You can find Jon Kasle on LinkedIn at https://www.linkedin.com/in/jon-kasle-94b5416/
Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at firstname.lastname@example.org.
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THE PR WINE DOWN
Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.