Cover art for The PR Wine Down Podcast featuring hosts April White and Laura Schooler
June 7, 2024 0 Comments

PR Basics: Affiliate PR, Careers Paths & Selecting the Right Specialist (Feat. Allison Ullo)

In this information-packed episode of the PR Wine Down, hosts April and Laura welcome our Allison Ullo back to the virtual recording booth! Allie is our Lifestyle Group Director at Trust Relations, and a seasoned media relations specialist and B2C communications strategist. She’s here to discuss the nitty gritty details of affiliate PR, including the changes, challenges and opportunities brands can expect to face in this niche area of consumer media, where consumer PR and digital marketing intersect. 

Later in this episode, April and Laura take a deep dive into the different career paths a PR professional might take — and how brands can decide which type of PR specialist to hire. Tune in for a candid conversation about the pros and cons of agency, in-house and freelance PR.

Learn more about Allie.

Read about our affiliate PR services. 

Try Leaves of Leisure.

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at 

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedInTwitterFacebook, and Instagram.

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April White

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Laura Schooler


Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.