Cover art for The PR Wine Down Podcast featuring hosts April White and Laura Schooler
March 8, 2024 0 Comments

Remembering Mikal Reich: Advertising Expert & Friend of the PR Wine Down

In light of the recent and tragic passing of Mikal Reich, our team is taking a walk down memory lane to re-release this interview with Mikal, originally released in January 2021. Mikal’s intelligence and exuberance are fondly remembered and appreciated by those who knew him.

Episode Description: The PR Wine Down podcast welcomes Michael Reich, Executive Creative Director and Co-Owner at ⁠Dead As We Know It⁠ creative agency and Laura’s personal friend. With hosts Laura and April, Mikal discusses his career path into the advertising industry, reminisces about his favorite ads and career milestones, and shares advice for navigating common client challenges and leveraging creative ideas to generate press coverage. 

You can learn about Mikal and his work here.

Connect with Trust Relations:

Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at 

You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

You can also connect with Trust Relations on our website or on LinkedInTwitterFacebook, and Instagram.

Sound effects obtained from

Send in a voice message here.

You can also listen on:

5f1b2d6d5c77dc014971cb9c google podcasts 1


61307d7905587de7a8eb6786 april white

April White

5f19d16f3f9015603ee21968 laura schooler
Laura Schooler


Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.