Cover art for The PR Wine Down Podcast featuring hosts April White and Laura Schooler
November 10, 2023 0 Comments

Rhiannon Ruff: A Guide to Wikipedia & Crisis Management for PR Pros

Today on the PR Wine Down, April and Laura welcome Rhiannon Ruff to the show! As Founding Partner & Wikipedia Expert at Lumino, Rhi is here to deliver a crash course in Wikipedia tips, tricks and policies for PR pros to know. In today’s episode, Rhi discusses: what it takes to have a new Wiki page created or updated for a brand; what brands should do if their page contains false information; how brand crises can play out on the Wikipedia platform; and more. Later in this episode, April and Laura discuss a PR ethics conundrum with an analysis of the recent scandal involving Anita Dunn, White House advisor and co-founder of the communications firm SKDK. Tune in for a chat about conflicts of interest, crisis (mis)management, and how to avoid ethical missteps as an agency owner or PR practitioner.

Learn about Rhi’s work with Lumino here.

Learn more about CommsWeek 2023 here.

Watch the PR News of the Week, from user @emiliemacfie, on TikTok.

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You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.

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Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.