The Trust Analysis: Know Your Audience

This week, hosts April and Hamish are tackling one of the core questions in PR and marketing: How can you get to know your audience? Whether you’re a household name or a burgeoning startup, it’s critical to reach the right eyes and ears with the content that’s best for them. Tune in as the dynamic marketing duo chats through why it’s important to know your audience, do your research and deliver valuable content. They also discuss a few high-profile examples of brand wins and losses from the news, including an analysis of Peloton’s recent brand crisis saga and the latest rebrand at The New York Times. They also discuss a recent industry report from Technavio about the rise of content marketing and chat through the best ways to reach millennials in the era of digital saturation.

Also this week, we’re adding a special promo offer into the mix! In this episode, we’re sharing an exclusive offer for listeners of Trust Relations: The Podcast. Listeners can access a special code, mentioned during the show, and enter for a chance to receive a free Trust Analysis brand workshop. Terms and conditions apply, and you can check out our website for more information and to enter.

SHOW NOTES:

COMMUNICATIONS BUZZWORDS:

Hamish: yen (n.)

April: rebuke (v.)

NEWS:

NYT Rebrand 

Millennial Marketing

Technavio Report

MARKETING CONUNDRUM: Here’s what to do when your client doesn’t know their audience.