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April 20, 2022 0 Comments

The Trust Analysis: Know Your Audience

Episode 02

This week, hosts April and Hamish are tackling one of the core questions in PR and marketing: How can you get to know your audience? Whether you’re a household name or a burgeoning startup, it’s critical to reach the right eyes and ears with the content that’s best for them. Tune in as the dynamic marketing duo chats through why it’s important to know your audience, do your research and deliver valuable content. They also discuss a few high-profile examples of brand wins and losses from the news, including an analysis of Peloton’s recent brand crisis saga and the latest rebrand at The New York Times. They also discuss a recent industry report from Technavio about the rise of content marketing and chat through the best ways to reach millennials in the era of digital saturation.

Also this week, we’re adding a special promo offer into the mix! In this episode, we’re sharing an exclusive offer for listeners of Trust Relations: The Podcast. Listeners can access a special code, mentioned during the show, and enter for a chance to receive a free Trust Analysis brand workshop. Terms and conditions apply, and you can check out our website for more information and to enter.



Hamish: yen (n.)

April: rebuke (v.)


NYT Rebrand 

Millennial Marketing

Technavio Report

MARKETING CONUNDRUM: Here’s what to do when your client doesn’t know their audience.


Click here for more about our promo code offer.

April White is the President and Founder of Trust Relations, a fast-growing and virtual PR agency.

Hamish Anderson is the Executive VP, Marketing Group Director at Trust Relations.

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Trust Relations: The Podcast with April and Hamish

Welcome to Trust Relations: The Podcast! April White is the founder of Trust Relations PR agency, and Hamish Anderson is our resident marketing expert. Together, they’re the dynamic duo with all the right skills to take on the biggest topics in news, media and integrated marketing. Join us every two weeks, as we help you learn from the marketing mistakes that make headlines — or sink brands.