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June 1, 2022 0 Comments

Share of Voice: Brand Strategies to Make an Impact in a Competitive Market

Episode 05

This week on the show, hosts April and Hamish discuss a critical metric for any integrated marketing campaign — share of voice! Together, they’re diving into the best ways for smaller companies to move the needle on their SOV in a crowded market. They also share their thoughts on the Today Show’s rebrand, amid a cultural shift away from TV news and toward independent content creators. For this week’s Campaign Analysis segment, April and Hamish dish about Burger King’s poop emoji ice cream campaign to promote good-for-you ingredients, and evaluate the impact of star power in the recent collaboration between Pusha T and Arby’s.

SHOW NOTES:

COMMUNICATIONS BUZZWORDS:

Hamish: demodé (adj.)

April: elucidate (n.)

NEWS:

TODAY Rebrand

CAMPAIGN ANALYSIS:

Burger King Poop Emoji

Arby’s + Pusha T

MARKETING CONUNDRUM: Here’s what to do when a small client wants to compete with A-list leaders in their industry for share of voice.

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Sound effects obtained from https://www.zapsplat.com

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OUR CO-HOSTS

61307d7905587de7a8eb6786 april white

April White

Hamish Anderson copy

Hamish Anderson

Trust Relations: The Podcast with April and Hamish

Welcome to Trust Relations: The Podcast! April White is the founder of Trust Relations PR agency, and Hamish Anderson is our resident marketing expert. Together, they’re the dynamic duo with all the right skills to take on the biggest topics in news, media and integrated marketing. Join us every two weeks, as we help you learn from the marketing mistakes that make headlines — or sink brands.