Client Management: Building Relationships for Marketing and PR Success

This week, April and Hamish are discussing a tricky topic in agency operations, with advice for navigating client relationships. Our hosts offer their tried-and-true advice for dealing with nepotism, family business dynamics and toxic company cultures on the client side. They also share tips to help marketers manage expectations and set their working relationships up for success. Next, they discuss recent news from the streaming sector, with a look back at some major changes happening at Netflix, including how the company has responded to increasing competition. Also in the news segment, they cover a recent study from the Harris Poll and Google Cloud on corporate “greenwashing” and its impacts on brand authenticity. Today’s Campaign Analysis segment features key learnings from the failure of the Revolve Festival, the now-notorious exclusive party held during Coachella 2022.

SHOW NOTES:

COMMUNICATIONS BUZZWORDS:

Hamish: specious (adj.)

April: predilection (n.)

NEWS:

Netflix: https://www.cnn.com/2022/04/20/investing/premarket-stocks-trading/index.html

Greenwashing: https://services.google.com/fh/files/misc/google_cloud_cxo_sustainability_infographic

CAMPAIGN ANALYSIS:

Revolve Festival: https://www.nbcnews.com/pop-culture/viral/revolve-festival-coachella-fyre-fest-rcna24892

MARKETING CONUNDRUM: Here’s how agency teams can navigate nepotism, family business dynamics and toxic cultures at clients’ companies.

MUST-WATCH LIST:

MacGruber: https://www.youtube.com/watch?v=eigpR6BOoUE&feature=youtu.be