Compelling Content: Tips for Your Next PR or Integrated Marketing Campaign

This week, April and Hamish are covering the top mistakes brands tend to make at the start of a new PR campaign. They also break down some tips to help marketers make an impact with their audiences online, despite users’ shrinking attention spans. Today’s news segment covers some recent, ongoing issues at Netflix as the company introduces new advertising options and reckons with increasing market competition. For our Campaign Analysis, April and Hamish get lost in translation, as they chat through some of the best Aussie and Kiwi ads from the past year, and discuss whether those ads are effective for an international audience.

SHOW NOTES:

COMMUNICATIONS BUZZWORDS:

Hamish: yakka (n.)

April: aver (v.)

NEWS:

Netflix ads: https://fortune.com/2022/05/03/netflix-ad-revenue-streaming-platforms-tech-advertising-media-rajeev-goel/

Netflix bouncing back: https://www.google.com/url?q=https://www.marketingmag.com.au/hubs-c/what-can-netflix-do-to-bounce-back/&sa=D&source=editors&ust=1657635593746440&usg=AOvVaw3jjz5aK1yfQ5rP7J

CAMPAIGN ANALYSIS:

Best Aussie and Kiwi Ads: https://mumbrella.com.au/the-best-2021-aunz-ad-chosen-by-creatives-717832

MARKETING CONUNDRUM:

Here’s how marketers can combat users’ shrinking attention spans.

Article: https://mumbrella.com.au/is-marketings-reliance-on-social-media-compromising-our-ability-to-capture-attention-in-the-future-734848

CAMPAIGN ESSENTIALS:

Today, we’re going to cover the top 3 mistakes brands make when they’re launching a new PR campaign.

MUST-WATCH LIST:

Bridgerton: https://www.netflix.com/title/80232398