July 27, 2022 0 Comments

Campaign Kickoff: Marketing and Web Design Mistakes to Avoid

Episode 09

On the show today, hosts April and Hamish analyze the rise of “shadow banning” on social media, with a deep dive into the PR and media implications of censorship online. They also chat through some advice for marketers on what to do when your client wants to DIY their new website, including the pitfalls of failing to seek help from SEO and design professionals. For this week’s Campaign Essentials, Hamish is taking the reins and sharing the top mistakes brands tend to make at the start of a new marketing campaign. For the Campaign Analysis segment, your favorite integrated marketing duo covers the “Sneaker Wars,” with a critique of the decades-old marketing rivalry between Nike and Adidas.

SHOW NOTES:

COMMUNICATIONS BUZZWORDS:

Hamish: bilous (n.)

April: aegis (v.)

NEWS:

Shadow Banning: https://www.businessinsider.in/tech/news/social-media-platforms-deny-but-content-creators-and-tracking-websites-confirm-that-shadowbanning-or-silent-censorship-is-real/articleshow/91589975.cms 

CAMPAIGN ANALYSIS:

Best Aussie and Kiwi Ads: https://mumbrella.com.au/the-best-2021-aunz-ad-chosen-by-creatives-717832

MARKETING CONUNDRUM:

Here’s what to do when your client wants to DIY their new website.

CAMPAIGN ANALYSIS:

Sneaker Wars: https://www.marketingdive.com/news/sneaker-supremacy-nike-adidas-brand-rivalry/621712/

 

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OUR CO-HOSTS

April White

Hamish Anderson

Trust Relations: The Podcast with April and Hamish

Welcome to Trust Relations: The Podcast! April White is the founder of Trust Relations PR agency, and Hamish Anderson is our resident marketing expert. Together, they’re the dynamic duo with all the right skills to take on the biggest topics in news, media and integrated marketing. Join us every two weeks, as we help you learn from the marketing mistakes that make headlines — or sink brands.