Campaign Kickoff: Marketing and Web Design Mistakes to Avoid

On the show today, hosts April and Hamish analyze the rise of “shadow banning” on social media, with a deep dive into the PR and media implications of censorship online. They also chat through some advice for marketers on what to do when your client wants to DIY their new website, including the pitfalls of failing to seek help from SEO and design professionals. For this week’s Campaign Essentials, Hamish is taking the reins and sharing the top mistakes brands tend to make at the start of a new marketing campaign. For the Campaign Analysis segment, your favorite integrated marketing duo covers the “Sneaker Wars,” with a critique of the decades-old marketing rivalry between Nike and Adidas.

SHOW NOTES:

COMMUNICATIONS BUZZWORDS:

Hamish: bilous (n.)

April: aegis (v.)

NEWS:

Shadow Banning

CAMPAIGN ANALYSIS:

Best Aussie and Kiwi Ads

MARKETING CONUNDRUM:

Here’s what to do when your client wants to DIY their new website.

CAMPAIGN ANALYSIS:

Sneaker Wars