Marketing Must-Haves: Long-Term Success Strategies in PR and SEO

On today’s show, hosts April and Hamish are covering long-term strategies for success — and how to manage expectations when a client wants to see immediate results. They also share their thoughts on the public criticism over Daily Harvest’s influencer relations strategy amid a recent product recall. In “Campaign Essentials,” Hamish shares his best advice for brands that are new to SEO strategy and how to implement the fundamental components of a strong content program. For “Campaign Analysis,” they share their hot takes and strategic insights into this summer’s Gucci X Adidas collaboration and explore Kraft’s branding shift to embrace the mac & cheese title.

SHOW NOTES:

BOOK RECOMMENDATION:

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

COMMUNICATIONS BUZZWORDS:

Hamish: opprobrious (adj.)

April: fortuitous (adj.)

NEWS:

Daily Harvest influencer controversy

MARKETING CONUNDRUM: 

What to do when your client wants results today for an initiative that’s more long-term.

CAMPAIGN ESSENTIALS:

Semrush State of Search 2022

CAMPAIGN ANALYSIS:

Gucci X Adidas

Kraft Mac & Cheese