August 24, 2022 0 Comments

Marketing Must-Haves: Long-Term Success Strategies in PR and SEO

Episode 11

On today’s show, hosts April and Hamish are covering long-term strategies for success — and how to manage expectations when a client wants to see immediate results. They also share their thoughts on the public criticism over Daily Harvest’s influencer relations strategy amid a recent product recall. In “Campaign Essentials,” Hamish shares his best advice for brands that are new to SEO strategy and how to implement the fundamental components of a strong content program. For “Campaign Analysis,” they share their hot takes and strategic insights into this summer’s Gucci X Adidas collaboration and explore Kraft’s branding shift to embrace the mac & cheese title.

SHOW NOTES:

BOOK RECOMMENDATION: https://www.amazon.com.au/Hey-Whipple-Squeeze-This-Creating/dp/1119164001

COMMUNICATIONS BUZZWORDS:

Hamish: opprobrious (adj.)

April: fortuitous (adj.)

NEWS:

Daily Harvest influencer controversy: 

https://www.cnn.com/2022/06/27/tech/daily-harvest-recall-influencers/index.html 

MARKETING CONUNDRUM: 

What to do when your client wants results today for an initiative that’s more long-term.

CAMPAIGN ESSENTIALS:

Semrush State of Search 2022:

https://www.prdaily.com/these-seo-trends-can-help-your-content-rank-higher-in-search/ 

CAMPAIGN ANALYSIS:

Gucci X Adidas: https://www.adidas.com/us/gucci?gclid=CjwKCAjwzeqVBhAoEiwAOrEmzfGZrSe6NXb4G96F2thElMo4cfByioVKA_T4SdgB69WLAh08xma1YRoCtKwQAvD_BwE&gclsrc=aw.ds 

Kraft Mac & Cheese:

https://www.adweek.com/commerce/kraft-macaroni-cheese-classic-comfort-food-new-name-box/

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CONNECT WITH TRUST RELATIONS:

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Sound effects obtained from https://www.zapsplat.com.

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OUR CO-HOSTS

April White

Hamish Anderson

Trust Relations: The Podcast with April and Hamish

Welcome to Trust Relations: The Podcast! April White is the founder of Trust Relations PR agency, and Hamish Anderson is our resident marketing expert. Together, they’re the dynamic duo with all the right skills to take on the biggest topics in news, media and integrated marketing. Join us every two weeks, as we help you learn from the marketing mistakes that make headlines — or sink brands.