August 10, 2022 0 Comments

Trust Analysis: A Marketing Assessment with Bilal Qzilbash from EasyKale

Episode 10

On the show today, our hosts offer a sneak peek into Trust Relations’ proprietary branding assessment tool, the Trust Analysis! Bilal Qzilbash, founder of EasyKale, joins us in the virtual recording booth for a brand assessment to identify his company’s key strengths and brainstorm next steps to boost his ongoing marketing efforts. April and Hamish also chat through some recent industry news, with a close look at the recent crackdown on Elvis look-alikes in Las Vegas and the implications of marketing agencies that have begun to target OnlyFans content creators as clients. For this episode’s “Campaign Essentials” segment, they discuss the dos and don’ts of a successful brand collaboration.

SHOW NOTES:

COMMUNICATIONS BUZZWORDS:

Hamish: hokum (adj.)

April: stravage (v.)

GUEST:

Bilal Qzilbash: https://www.linkedin.com/in/bilalqizilbash/

EasyKale: https://www.easykale.com/

NEWS:

Elvis Crackdown in Vegas: https://www.morningbrew.com/daily/stories/cease-and-desists-for-elvis-themed-weddings 

E-Pimps of OnlyFans: https://www.nytimes.com/2022/05/16/magazine/e-pimps-onlyfans.html 

CAMPAIGN ESSENTIALS:

Brand Collaborations:  https://www.forbes.com/sites/sboyd/2022/05/24/the-secrets-of-successful-brand-collaborations/?sh=4c619e897e2d 

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Sound effects obtained from https://www.zapsplat.com.

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OUR CO-HOSTS

April White

Hamish Anderson

Trust Relations: The Podcast with April and Hamish

Welcome to Trust Relations: The Podcast! April White is the founder of Trust Relations PR agency, and Hamish Anderson is our resident marketing expert. Together, they’re the dynamic duo with all the right skills to take on the biggest topics in news, media and integrated marketing. Join us every two weeks, as we help you learn from the marketing mistakes that make headlines — or sink brands.