Creative Campaigns: Improving Efficiency for PR and Marketing Success
Episode 14
April and Hamish are kicking off season 2 with a new, fresh and fast-paced format. Tune in as they tackle a common issue agency teams face when working on long-term creative campaigns: excessive revisions. Our hosts also discuss another Australia-based advertising campaign from Google, and chat through the reasons why this video ad went viral.
MARKETING CONUNDRUM:
What to do when your client has excessive revisions that delay the success of your campaign.
CAMPAIGN ANALYSIS:
Google’s “Helping You Help Them” ad
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OUR CO-HOSTS
April White
Hamish Anderson
Trust Relations: The Podcast with April and Hamish
Welcome to Trust Relations: The Podcast! April White is the founder of Trust Relations PR agency, and Hamish Anderson is our resident marketing expert. Together, they’re the dynamic duo with all the right skills to take on the biggest topics in news, media and integrated marketing. Join us every two weeks, as we help you learn from the marketing mistakes that make headlines — or sink brands.