Brand Positioning: Selecting the Right Spokespeople
Episode 15
This week on Trust Relations: The Podcast, April and Hamish discuss best practices for brand positioning. They’re sharing some insight into the characteristics, expertise and skills that can help you to select the right spokesperson for your company’s next PR opportunity or marketing feature. They also analyze a new campaign from Champion, with an in-depth look at the company’s attempt to reach younger audiences by staking claim to the origin story of the hoodie.
CAMPAIGN ESSENTIALS:
Here’s how to choose the right spokesperson for your brand.
CAMPAIGN ANALYSIS:
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OUR CO-HOSTS
April White
Hamish Anderson
Trust Relations: The Podcast with April and Hamish
Welcome to Trust Relations: The Podcast! April White is the founder of Trust Relations PR agency, and Hamish Anderson is our resident marketing expert. Together, they’re the dynamic duo with all the right skills to take on the biggest topics in news, media and integrated marketing. Join us every two weeks, as we help you learn from the marketing mistakes that make headlines — or sink brands.