Cover Art
October 19, 2022 0 Comments

Brand Positioning: Selecting the Right Spokespeople

Episode 15

This week on Trust Relations: The Podcast, April and Hamish discuss best practices for brand positioning. They’re sharing some insight into the characteristics, expertise and skills that can help you to select the right spokesperson for your company’s next PR opportunity or marketing feature. They also analyze a new campaign from Champion, with an in-depth look at the company’s attempt to reach younger audiences by staking claim to the origin story of the hoodie.

CAMPAIGN ESSENTIALS:

Here’s how to choose the right spokesperson for your brand.

CAMPAIGN ANALYSIS:

Champion Invented the Hoodie

____________________________

CONNECT WITH TRUST RELATIONS:

OFFER CODE

Email us at trustrelationsthepodcast@gmail.com.

Follow Trust Relations on social:

LinkedIn
Twitter
Facebook
Instagram

Sound effects obtained from https://www.zapsplat.com

____________________________

You Can Also Listen On:

OUR CO-HOSTS

61307d7905587de7a8eb6786 april white

April White

Hamish Anderson copy

Hamish Anderson

Trust Relations: The Podcast with April and Hamish

Welcome to Trust Relations: The Podcast! April White is the founder of Trust Relations PR agency, and Hamish Anderson is our resident marketing expert. Together, they’re the dynamic duo with all the right skills to take on the biggest topics in news, media and integrated marketing. Join us every two weeks, as we help you learn from the marketing mistakes that make headlines — or sink brands.