Preparing to Launch: Developing a Successful Sub-Brand
Episode 16
On today’s episode of Trust Relations: The Podcast, hosts April and Hamish are sitting down for an in-person chat in sunny Sydney Australia! They’re here to share their advice for successfully launching a sub-brand — and how to navigate constructive criticism branding clients as a part of that process. They also discuss April’s plans for her working vacation in Sydney, and analyze a recent report on how global ad spend is impacting the marketing sector as we approach the new year.
MARKETING CONUNDRUM:
What to do when a parent company launches a sub-brand, but the messaging is too similar to their existing offering.
NEWS:
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OUR CO-HOSTS
April White
Hamish Anderson
Trust Relations: The Podcast with April and Hamish
Welcome to Trust Relations: The Podcast! April White is the founder of Trust Relations PR agency, and Hamish Anderson is our resident marketing expert. Together, they’re the dynamic duo with all the right skills to take on the biggest topics in news, media and integrated marketing. Join us every two weeks, as we help you learn from the marketing mistakes that make headlines — or sink brands.