Cover Art
November 2, 2022 0 Comments

Preparing to Launch: Developing a Successful Sub-Brand

Episode 16

On today’s episode of Trust Relations: The Podcast, hosts April and Hamish are sitting down for an in-person chat in sunny Sydney Australia! They’re here to share their advice for successfully launching a sub-brand — and how to navigate constructive criticism branding clients as a part of that process. They also discuss April’s plans for her working vacation in Sydney, and analyze a recent report on how global ad spend is impacting the marketing sector as we approach the new year.

MARKETING CONUNDRUM:

What to do when a parent company launches a sub-brand, but the messaging is too similar to their existing offering.

NEWS:

Standard Media Index’s September 2022 Core Data report

____________________________

CONNECT WITH TRUST RELATIONS:

OFFER CODE

Email us at trustrelationsthepodcast@gmail.com.

Follow Trust Relations on social:

LinkedIn
Twitter
Facebook
Instagram

Sound effects obtained from https://www.zapsplat.com

____________________________

You Can Also Listen On:

OUR CO-HOSTS

61307d7905587de7a8eb6786 april white

April White

Hamish Anderson copy

Hamish Anderson

Trust Relations: The Podcast with April and Hamish

Welcome to Trust Relations: The Podcast! April White is the founder of Trust Relations PR agency, and Hamish Anderson is our resident marketing expert. Together, they’re the dynamic duo with all the right skills to take on the biggest topics in news, media and integrated marketing. Join us every two weeks, as we help you learn from the marketing mistakes that make headlines — or sink brands.