Client Management: Taking Creative Risks in Your Marketing Campaign
Episode 19
On the show this week, April and Hamish discuss a challenging topic for marketers: knowing when to take a creative risk. First, they discuss advice for managing clients who take an overly-cautious approach, and how to encourage strategic risk-taking to improve marketing success. Next, they share hot takes about a recent, ill-advised creative campaign from Mentos that missed the mark on brand authenticity.
MARKETING CONUNDRUMS:
Here’s what to do when a client is extremely risk-averse — and it’s hampering your campaign.
CAMPAIGN ANALYSIS:
Reach about Mentos’ Recycling Raccoons campaign here.
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OUR CO-HOSTS
April White
Hamish Anderson
Trust Relations: The Podcast with April and Hamish
Welcome to Trust Relations: The Podcast! April White is the founder of Trust Relations PR agency, and Hamish Anderson is our resident marketing expert. Together, they’re the dynamic duo with all the right skills to take on the biggest topics in news, media and integrated marketing. Join us every two weeks, as we help you learn from the marketing mistakes that make headlines — or sink brands.