20: How to Strengthen Your Integrated Marketing Strategy in 2023
Episode 20
This week on Trust Relations: The Podcast, April and Hamish share advice on how to strengthen your PR and marketing efforts with updated tactics for 2023. They’re covering how to leverage your media hits to strengthen any marketing campaign with the added credibility of earned media. They also share hot takes on Tropicana’s recent toothpaste campaign, which aimed to solve the problem of how a fresh glass of orange juice can taste bitter after consumer’s have brushed their teeth.
CAMPAIGN ESSENTIALS:
Here’s how to use your PR media hits to strengthen any marketing campaign.
CAMPAIGN ANALYSIS:
____________________________
CONNECT WITH TRUST RELATIONS:
Email us at trustrelationsthepodcast@gmail.com.
Visit our website
Follow Trust Relations on social:
LinkedIn
Twitter
Facebook
Instagram
Sound effects obtained from https://www.zapsplat.com
You Can Also Listen On:
OUR CO-HOSTS
April White
Hamish Anderson
Trust Relations: The Podcast with April and Hamish
Welcome to Trust Relations: The Podcast! April White is the founder of Trust Relations PR agency, and Hamish Anderson is our resident marketing expert. Together, they’re the dynamic duo with all the right skills to take on the biggest topics in news, media and integrated marketing. Join us every two weeks, as we help you learn from the marketing mistakes that make headlines — or sink brands.