January 11, 2023 0 Comments

21: Client Management: Adapting to Changing Brand Budgets

Episode 21

This week on Trust Relations: The Podcast, April and Hamish chat through what PR practitioners and marketers can do when a client needs to tighten their budget — but expects the same amount of results a higher retainer would accomplish. They discuss managing expectations, strategies for maximizing impact with a limited marketing budget and more. Your favorite podcasting duo also discusses one of the most surprising brand mash-ups from the end of the year, with an analysis of Juice Couture’s collaboration with Kraft Real Mayo.

CAMPAIGN ESSENTIALS:

Here’s what to do when a brand needs to tighten their marketing budget without wanting to sacrifice work or results.

CAMPAIGN ANALYSIS:

Juicy Couture X Kraft collaboration

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Hamish Anderson

Trust Relations: The Podcast with April and Hamish

Welcome to Trust Relations: The Podcast! April White is the founder of Trust Relations PR agency, and Hamish Anderson is our resident marketing expert. Together, they’re the dynamic duo with all the right skills to take on the biggest topics in news, media and integrated marketing. Join us every two weeks, as we help you learn from the marketing mistakes that make headlines — or sink brands.