24: Marketing Applications of AI and Influencers
Episode 24
This week on Trust Relations: The Podcast, April and Hamish discuss a hot topic for today’s brands — celebrity and influencer engagements. They’re covering tips to consider before engaging a celebrity spokesperson, including how to avoid the most common mistakes and risks associated with influencer relations. Later, our hosts dive into the rise of artificial intelligence (AI) in content development and PR writing, with a look at CNET’s apology for errors made in the outlet’s recent AI-written articles. Stay tuned as April and Hamish test out the viral Chat GPT tool firsthand and share their thoughts on the future of AI writing for the communications profession.
CAMPAIGN ESSENTIALS:
Here are three tips to consider when your brand engages celebrities or influencers.
LOST IN TRANSLATION:
Read about CNET’s AI-Written Articles here.
COMMUNICATIONS BUZZWORDS:
April: snye (n.)
Hamish: sklent (v.)
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OUR CO-HOSTS
April White
Hamish Anderson
Trust Relations: The Podcast with April and Hamish
Welcome to Trust Relations: The Podcast! April White is the founder of Trust Relations PR agency, and Hamish Anderson is our resident marketing expert. Together, they’re the dynamic duo with all the right skills to take on the biggest topics in news, media and integrated marketing. Join us every two weeks, as we help you learn from the marketing mistakes that make headlines — or sink brands.