25: Creative Campaigns: Diversifying Your Social Media Presence
Today on the show, April and Hamish offer an analysis of one viral ad from Super Bowl LIV, with an in-depth look at Workday’s creative take on corporate overuse of the “rock star” moniker. Together, they discuss the strategic components that made the ad a success. For this week’s industry news update, our hosts cover a rise in international scrutiny of TikTok’s data security; the discussion arises in light of the recent media dominance of the Chinese balloon which was neutralized by U.S. military forces earlier this month. Tune in as they assess the risks and rewards associated with leveraging social media juggernauts like TikTok and Twitter in your brand strategy.
Read about Workday’s Super Bowl ad
Read about increased scrutiny of TikTok here.
Listener Note: Since the recording of this episode, additional information has surfaced about the alleged purpose of the balloon and its potential role in China’s surveillance operations. You may read a recent update here, and we encourage listeners to revisit national news coverage as the story develops.
April: recondite (adj.)
Hamish: quixotic (adj.)
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Trust Relations: The Podcast with April and Hamish
Welcome to Trust Relations: The Podcast! April White is the founder of Trust Relations PR agency, and Hamish Anderson is our resident marketing expert. Together, they’re the dynamic duo with all the right skills to take on the biggest topics in news, media and integrated marketing. Join us every two weeks, as we help you learn from the marketing mistakes that make headlines — or sink brands.