25: Creative Campaigns: Diversifying Your Social Media Presence

Today on the show, April and Hamish offer an analysis of one viral ad from Super Bowl LIV, with an in-depth look at Workday’s creative take on corporate overuse of the “rock star” moniker. Together, they discuss the strategic components that made the ad a success. For this week’s industry news update, our hosts cover a rise in international scrutiny of TikTok’s data security; the discussion arises in light of the recent media dominance of the Chinese balloon which was neutralized by U.S. military forces earlier this month. Tune in as they assess the risks and rewards associated with leveraging social media juggernauts like TikTok and Twitter in your brand strategy.

CAMPAIGN ANALYSIS:

Read about Workday’s Super Bowl ad

NEWS:

Read about increased scrutiny of TikTok here.

Listener Note: Since the recording of this episode, additional information has surfaced about the alleged purpose of the balloon and its potential role in China’s surveillance operations. You may read a recent update here, and we encourage listeners to revisit national news coverage as the story develops.

COMMUNICATIONS BUZZWORDS:

April: recondite (adj.)

Hamish: quixotic (adj.)