27: Brand Authenticity: The Rise of Deinfluencing and False Advertising
Episode 27
Today, April and Hamish shed some light on a recent social media trend that runs counter to mainstream influencer culture: deinfluencing. In this segment, our hosts unpack the implications of this trend for digital marketing and consumer culture. Today’s Campaign Essentials segment features tips and best practices about how to select the right promotional imagery and stock photography for your brand — without falling into the trap of false advertising or misleading content.
COMMUNICATIONS BUZZWORDS:
Hamish: superannuated (adj.)
April: magniloquent (a dj.)
CAMPAIGN ESSENTIALS:
Here’s how to choose the right imagery for your brand.
Read more about the ethical use of digital imagery here.
NEWS:
Read more about Deinfluencing.
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OUR CO-HOSTS
April White
Hamish Anderson
Trust Relations: The Podcast with April and Hamish
Welcome to Trust Relations: The Podcast! April White is the founder of Trust Relations PR agency, and Hamish Anderson is our resident marketing expert. Together, they’re the dynamic duo with all the right skills to take on the biggest topics in news, media and integrated marketing. Join us every two weeks, as we help you learn from the marketing mistakes that make headlines — or sink brands.