May 17, 2023 0 Comments

31: Creative Campaigns: Social Media Algorithms and Brand Authenticity

Episode 31

Today in industry news, April and Hamish sit down in the virtual recording booth to review Meta’s “Widely Viewed Content Report” with a discussion about the impacts of social media algorithms on digital marketing and trending topics. Later, your favorite podcast hosts discuss Hard Mtn Dew’s one-year anniversary campaign. Tune in for a chat about whether the brand’s spring-break-themed retirement community sweepstakes stayed true to the brand or missed the mark.

COMMUNICATIONS BUZZWORDS:

Hamish: superannuated (adj.)

April: magniloquent (adj.)

CAMPAIGN ANALYSIS:

Read more about Hard Mtn Dew’s campaign.

NEWS: 

Read Meta’s report. 

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OUR CO-HOSTS

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April White

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Hamish Anderson

Trust Relations: The Podcast with April and Hamish

Welcome to Trust Relations: The Podcast! April White is the founder of Trust Relations PR agency, and Hamish Anderson is our resident marketing expert. Together, they’re the dynamic duo with all the right skills to take on the biggest topics in news, media and integrated marketing. Join us every two weeks, as we help you learn from the marketing mistakes that make headlines — or sink brands.