32: Brand Authenticity: Truth and Trust in Ads and Collabs
TOn the show today, April and Hamish dissect the reported increase in false advertising lawsuits, with a look at high-profile examples including allegations against Olaplex, Anheuser-Busch, Sazerac Company, and Barilla. Together, they share advice for brands to avoid misrepresenting their products and initiatives online and in the press. Today’s campaign analysis features a deep dive into Nike’s collaboration with Tiffany & Co. earlier this year, with an assessment of the campaigns’ successes and missed opportunities.
Read about the Nike x Tiffany & Co. collab.
Read about the rise in false advertising lawsuits here.
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Trust Relations: The Podcast with April and Hamish
Welcome to Trust Relations: The Podcast! April White is the founder of Trust Relations PR agency, and Hamish Anderson is our resident marketing expert. Together, they’re the dynamic duo with all the right skills to take on the biggest topics in news, media and integrated marketing. Join us every two weeks, as we help you learn from the marketing mistakes that make headlines — or sink brands.