Guest Host Austin Sandmeyer: Customer-Centric Marketing Strategies
Today, April is joined by special guest host Austin Sandmeyer! Austin is the Customer Lifecycle Marketing Manager at Sendoso, the leading sending platform that helps companies stand out with new ways to engage customers. His expertise is in the tech startup space, and he is also a current friend and former colleague of the Trust Relations team. He’s here to discuss how marketers can adapt to today’s shifting economic landscape, with customer-focused strategies to boost your brand’s outreach strategy. In the Campaign Essentials segment, Austin and April chat through some recent brand collaborations and offer insights about what makes or breaks a successful brand partnership.
Follow Austin’s work here.
Read about brand collaborations in Marketing Brew, here.
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Trust Relations: The Podcast with April and Hamish
Welcome to Trust Relations: The Podcast! April White is the founder of Trust Relations PR agency, and Hamish Anderson is our resident marketing expert. Together, they’re the dynamic duo with all the right skills to take on the biggest topics in news, media and integrated marketing. Join us every two weeks, as we help you learn from the marketing mistakes that make headlines — or sink brands.