January 20, 2023 0 Comments

CROSSOVER SPECIAL: The PR Wine Down X Trust Relations: The Podcast (Feat. Doug Spong)

Episode 22

Welcome to our first-ever crossover episode! In this podcast special, the hosts from The PR Wine Down and Trust Relations: The Podcast team up to deliver advice, insights and hot takes for brands and integrated marketing professionals. Today’s episode also features a celebrity guest, with a name anyone in PR or marketing is sure to recognize. We’re pleased to welcome April’s personal friend, mentor and former colleague: Doug Spong! Together, they discuss the latest trends impacting PR, media relations and agency culture in 2023. They also share a few favorite campaigns from Doug’s storied career, including his work with Ty Pennington, Paris Hilton, Will Smith, American Standard, Hasbro’s Rubik’s Cube, Silk Soymilk, and more.

Later, April, Laura and Hamish read an anonymous listener’s PR Horror Story about one manager’s explosive reaction to a junior employee’s PTO request. In the Campaign Analysis segment, they discuss IKEA’s “Swedish Seedballs” campaign.

About the Guest: 

Doug has an Accreditation in Public Relations and is a PRSA Fellow. He is also the founder and CEO of The Doug Spong Co. Previously, Doug was the founder, president and managing partner of Minneapolis-based Carmichael Lynch and Spong, which is owned by Interpublic Group (NYSE: IPG). 

Connect with Doug here.

Campaign Analysis: 

Read about IKEA’s Swedish Seedballs here.

Anonymous PR Horror Story:

Have an anonymous PR horror story to share or questions you want to be answered on the PR Wine Down? Email us at contact@prwinedown.com

Send in a voice message here.


Apply to use this episode’s offer code here.

Listen to The PR Wine Down: https://trustrelations.agency/podcasts/78-holiday-special-unwrapping-april-lauras-essential-tips-for-pr-success/ 

You can stream our shows live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio.



Email us at trustrelationsthepodcast@gmail.com.

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Trust Relations: The Podcast with April and Hamish

Welcome to Trust Relations: The Podcast! April White is the founder of Trust Relations PR agency, and Hamish Anderson is our resident marketing expert. Together, they’re the dynamic duo with all the right skills to take on the biggest topics in news, media and integrated marketing. Join us every two weeks, as we help you learn from the marketing mistakes that make headlines — or sink brands.