69: Sharon Taylor - Audio Ads: Maximizing Your Audience Exposure
On this show this week, your favorite co-hosts welcome Senior Vice President of Podcast Strategy & Product Operations at Triton Digital, Sharon Taylor. With her, April and Laura discuss the rising popularity of audio ads and how brands can get the most out of their in-house podcast operations, attract advertisers and reach niche industry audiences. They also cover some recent research on polarization in the public perception of brands with political affiliations. They also discuss the role of authenticity in PR through the lens of Tom Hanks’ recent statements about whether he would choose again to star in the film Philadelphia today. This week’s Anonymous PR Horror Story comes from a listener whose boss is notorious for weekend emails, and how to maintain work-life balance boundaries while still addressing his requests.
Learn more about Sharon’s work on LinkedIn.
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Grab a glass and get ready to “wine down” every week with public relations vets April White and Laura Schooler as they gab, analyze, dissect, commiserate–and, in some cases–kick the door down on the PR industry. Call it tough love if you will, they’re looking to make our jobs easier, more relatable and more entertaining.