Strategic Positioning for Your Brand
With over 300 years of combined experience in PR and journalism, the Dream Team at Trust Relations has the right expertise to position you as an industry leader in your space.
What is Thought Leadership?
Thought leadership is the piece of the PR puzzle that establishes your reputation as an industry leader.
It cements your status as a true disruptor. It makes you a go-to expert. It situates you as a source of information—and inspiration—for your target market.
Thought leadership is the vehicle for your strategic positioning. It’s the strategy that gets you quoted in top media publications. It puts you behind the podium at industry events and conferences. It’s how we get your name in the byline of the articles your customers are reading.
Why Do You Need Thought Leadership Services?
Thought leadership is critical to a comprehensive public relations campaign. It gives you the credibility of a market leader.
It makes your brand trustworthy on important issues, and earns you access to contributor opportunities, speaking engagements, industry awards and guest interviews on the top podcasts in your space.
By building your brand’s thought leadership program, we can elevate your credibility in the press, and in the eyes of your customers and competitors. If you want to earn your place as a trend-setter in your industry, you need thought leadership.
Here’s How We Do It
Our proprietary Trust Analysis helps you define the brand you want to be, and how you want to be represented in the media. We do this assessment for every client, for the purposes of ensuring your core brand differentiators are communicated in a way that resonates with your audience. In other words, we ensure your brand messaging strategy will deliver the results you want to see, and power your broader brand goals.
Bylined and contributed articles allow you to be published in leading news outlets, covering important industry issues and trends with articles written in your own name. Our public relations specialists are skilled at securing opportunities for your brand spokespeople to contribute to leading business and trade outlets. And our team of copywriters is here to ensure every finished article has the polish it takes to cement your authority in the market.
Insightful Blog Posts
Our copywriters are experts in creating original blog content to boost your SEO strategy, offer value to your customers, and demonstrate your company’s expertise.
We work with third-party vendors to coordinate high-quality, proprietary surveys, providing you with exclusive market research findings to leverage with customers and in the press.
Our public relations specialists source, create and submit applications for speaking opportunities, to secure a place for you onstage at trade shows, events and conferences that matter most to your brand. This is valuable exposure, as speaking opportunities help to grow your thought leadership position.
We showcase your top “success stories” with custom case studies, written by our expert copywriting team for use on your website, blog, social media and marketing materials.
Podcast Guest Bookings
Our public relations specialists can pitch you for interviews on popular industry podcasts, to build your reputation and brand recognition
Custom Podcast Production and Distribution
Our in-house podcast production team can also help you to sponsor—and even create—your own podcast show to showcase your expertise, invite industry experts to speak, and create a digital footprint for the topics you and your customers care about.
Awards & Rankings
Our public relations specialists research, create and submit applications for meaningful awards to boost your brand credibility with the third-party endorsement of leading industry programs and organizations.
How Trust Factors In
“Trust Relations” is a term coined by President and Founder April White to describe a new approach to strategic communications. We focus on conveying clients’ authentic actions, value and goodwill.
To do this, we have a golden rule: As a brand, you must do what you say before you can say what you do. Trust Relations is about earning the trust of your audience and stakeholders, based on who you are—not who you pretend to be. It’s how we make sure that your storytelling and storydoing are one and the same.
That trust is the foundation of thought leadership. Our approach places authenticity at the forefront, to prove to your customers and competitors that you’re the best in the business—and can back up your claims with proof, data and real-world expertise.