Strategic Positioning for Your Brand
With decades of experience in PR and journalism, the Dream Team at Trust Relations has the right expertise to position you as an industry leader in your space.
What is Thought Leadership?
Thought leadership is the piece of the PR puzzle that builds and establishes your reputation.
It cements your status as a true disruptor. It makes you a go-to expert. It situates you as a source of information—and inspiration—for your target audiences.
Thought leadership includes the attributed quotes capturing your stance on a market trend in top media publications. It is what puts you behind the podium at industry events and conferences. It is the opportunity to see your name in the bylines of the articles that your customers and partners are reading.
Why Do You Need Thought Leadership Services?
Thought leadership is critical to a comprehensive public relations campaign. It gives you the credibility of a market leader.
It makes your brand trustworthy on important issues, and earns you access to contributor opportunities, speaking engagements, industry awards and guest interviews on the top podcasts in your space.
By building your brand’s thought leadership program, we can elevate your credibility in the press, and in the eyes of your customers and competitors. If you want to earn your place as a trend-setter in your industry, you need thought leadership.
Here’s How We Do It
Our proprietary Trust Analysis helps you define the brand you want to be, and how you want to be represented in the media. Our in-depth strategic messaging exercise is designed to help you achieve alignment between your storytelling and “story-doing.” To ensure your brand’s communication strategy will deliver the results you want to see — and power your broader brand goals — we offer this assessment to every client.
Bylined and contributed articles allow you to be published in leading news outlets, covering important industry issues and trends with articles written in your own name. Our public relations specialists are skilled at securing opportunities for your brand spokespeople to contribute to leading business and trade outlets. And our team of copywriters is here to ensure every finished article has the polish it takes to cement your authority in the market.
Our copywriters are experts in creating original blog content to boost your SEO strategy, offer value to your customers, and demonstrate your company’s expertise.
We work with third-party vendors to coordinate high-quality, proprietary surveys, providing you with exclusive market research findings to leverage with customers and in the press.
Our publicists source, draft, and submit nominations for you to speak at trade shows, industry events, and conferences that matter most to you and your brand. This is valuable exposure as speaking opportunities help to grow your thought leadership position.
We showcase your top “success stories” with custom case studies, written by our expert copywriting team for use on your website, blog, social media and marketing materials.
We pitch guest interviews for you to speak on popular industry podcasts to further build your reputation and brand recognition.
Our in-house podcast production team can also help you to sponsor—and even create—your own podcast show to showcase your expertise, invite industry experts to speak, and create a digital footprint for the topics you and your customers care about most.
We research, prepare, and submit applications for meaningful award opportunities to boost your brand credibility with the third-party endorsement of leading industry programs and organizations.
How Trust Factors In
“Trust Relations” is a term coined by President and Founder April White to describe a new approach to strategic communications. We focus on conveying clients’ authentic actions, value and goodwill.
To do this, we have a golden rule: As a brand, you must do what you say before you can say what you do. Trust Relations is about earning the trust of your audience and stakeholders, based on who you are—not who you pretend to be. It’s how we make sure that your storytelling and storydoing are one and the same.
That trust is the foundation of thought leadership. Our approach places authenticity at the forefront, to prove to your customers and competitors that you’re the best in the business—and can back up your claims with proof, data and real-world expertise.