Branding & Design
Custom Creative Services to Capture Your Brand Identity
With the leading marketing and design specialists from the U.S. and across the globe, the Dream Team at Trust Relations is uniquely qualified to help you define and capture your brand’s authentic story.
What is Branding?
Branding is the architecture of your business identity. It’s the name at the top of your headquarters, the logo you stand behind, the colors on your website, the value propositions in your sales deck, and the tone of voice in your email newsletters.
A proper branding and design strategy creates a cohesive identity around your products, solutions, or services. It distinguishes you from competitors and etches a memorable impression in your customers’ minds.
With branding and design, you have the freedom to create the name, aesthetic, voice and personality that defines your business—and then take that vision and share it with the world.
Why Do You Need Branding & Design?
Branding and design are the roots of all other marketing initiatives. Your brand identity drives your marketing campaigns, sales materials, press engagements, and strategic communications programs.
In the digital age, all channels lead to your owned assets. When new customers visit your website or receive your product in the mail, branding is what they see. When potential employees research your company or investors decide whether to work with you, it’s your branding that will give your company credence.
A strong brand identity can impact public perception and build trust. It’s the visual, auditory, and ideological experience that captures your key messaging and delivers it to the public.
Here’s How We Do It
Our proprietary Trust Analysis helps you define the brand you want to be, and how you want to be represented in the media. Our in-depth strategic messaging exercise is designed to help you achieve alignment between your storytelling and “story-doing.” To ensure your brand’s communication strategy will deliver the results you want to see — and power your broader brand goals — we offer this assessment to every client.
We leverage the expertise of seasoned graphic designers, UX, and SEO specialists to deliver comprehensive website development services. Whether you’re starting from scratch or looking to make a few updates, our talented specialists manage the backend development, user experience, and design elements needed to ensure your brand image shines online.
Our copywriters adapt your strategic messaging for the digital stage. With a creative edge, our team of skilled writers develops original web copy to boost your SEO strategy and communicate key messaging to target customers.
Our in-house design team creates visually appealing graphics to complement any brand identity, from print to digital assets. Let our designers infuse your infographics, company one-pagers, branded presentations and other corporate communications with elegant, innovative design aesthetics.
Whether you’re a new startup on the verge of your public debut or a marquee brand seeking a design refresh, our expert graphic designers and branding specialists can create an inspiring new logo to capture the essence of what you do.
A branding workshop will help your leadership team align on your brand’s core purpose, values, mission, and vision. We call this your Brand Identity. Once this is established, we will provide tailored brand marketing recommendations and infuse your aspirations into your new brand image and messaging.
How Trust Factors In
“Trust Relations” is a term coined by President and Founder April White to describe a new approach to strategic communications. We focus on conveying clients’ authentic actions, value and goodwill.
To do this, we have a golden rule: As a brand, you must do what you say before you can say what you do. Trust relations is about earning the trust of your audience and stakeholders, based on who you are—not who you pretend to be. It’s how we make sure that your storytelling and storydoing are one and the same.
Before you can tell your authentic brand story to the world, you must know that story intimately and embody it every day. Our branding and design services give you the tools you need to illustrate that story with vibrant sincerity for your customers, investors, competitors, and key stakeholders.