Brand Activations & Events
Bespoke Campaigns to Generate Awareness for Your Brand
The Trust Relations team has the public relations prowess to develop powerful brand campaigns that will drive awareness for your business.
What is a Brand Activation or Event?
Brand activations are real-world stunts, events and campaigns that can make a splash in the press and generate meaningful awareness for your brand.
From sponsored contests to charity initiatives, industry events, and creative stunts, brand activations are real-world campaigns designed to showcase your unique brand identity — and make headlines in the process. It’s how we build your brand’s visibility and engage directly with your key customers and stakeholders, with unique, real-world activations.
Our brand activations and events are the powerful intersections of bespoke brand campaigns and skillful media relations.
Why Do You Need Brand Activations & Events?
Brand activations and events can bring your brand to life. It’s how we connect you directly with your target customers and key stakeholders, to demonstrate your values firsthand. The best campaigns can earn your brand a place in top-tier media outlets and generate authentic social media buzz. In other words, our creative activations will help you appeal to the press and resonate with the public.
Branded events can inspire feature stories, secure prime-time interviews, and spark trending social media chatter. It’s a real-world way to prove you can “walk your talk” and position your brand as a leader in your industry — or even, eventually, a household name.
If you want to crack through the busy news cycle and stand out in a crowded consumer market, our brand activations and events are for you.
Here’s How We Do It
Our proprietary Trust Analysis helps you define the brand you want to be, and how you want to be represented in the media. Our in-depth strategic messaging exercise is designed to help you achieve alignment between your storytelling and “story-doing.” To ensure your brand’s communication strategy will deliver the results you want to see — and power your broader brand goals — we offer this assessment to every client.
Our team of experienced PR practitioners will provide an in-depth creative brainstorm session, designed to produce unique concepts for your upcoming brand activation. Each idea presented to your team will be tailored to attract the attention of key press targets in your industry, resonate with your customer base and drive forth your business goals.
Our campaign services include a robust pitching process to present your team with a detailed view of the proposed event and desired outcomes. Our creative proposals provide a comprehensive outline of the potential activations, costs, creative work, next steps, and impact goals associated with your branded event.
We offer a designated team to manage your brand activation end to end, from event coordination and vendor liaisons, to campaign execution and post-mortem reporting. Complete with a comprehensive event overview and run-of-show, our team will manage the process of securing the necessary venues, attendees and support staff to take the stress out of your branded event, and generate maximum results to reach your target market.
Our expert digital marketers can conceptualize, create and place ads to publicize your brand activation or event. We will curate strategic social media, email and/or search campaigns to reach your target audiences—complete with detailed reports to keep you informed.
Our media relations specialists know what it takes to land earned media coverage for your unique brand activations. Our services include arranging media interviews; managing event announcements; coordinating media event invites; disseminating press releases; securing on-site visits with reporters; and proactively monitoring for media opportunities to feature your branded event. If you want to generate press coverage to boost the reach of your brand activation, we have you covered.
How Trust Factors In
“Trust Relations” is a term coined by President and Founder April White to describe a new approach to strategic communications. We focus on conveying clients’ authentic actions, value, and goodwill.
To do this, we have a golden rule: As a brand, you must do what you say before you can say what you do. Trust relations is about earning the trust of your audience and stakeholders, based on who you are—not who you pretend to be. It’s how we make sure that your storytelling and storydoing are one and the same.
Brand activations and events are creative expressions of your brand purpose. Throughout the process of designing your campaign, we will draw upon the expertise of our in-house PR, marketing, and event professionals. It’s how we create campaigns that will make a lasting impact on your target audience and expand your brand awareness.
Customers today want to know if your brand can back up your claims in real life. A custom brand activation puts your brand’s claims into action.