Affiliate PR

Affiliate Marketing & PR Services for Your Brand

Let our skilled consumer PR experts take the stress out of your affiliate program with end-to-end services to boost your media exposure.

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What is Affiliate PR?

Affiliate PR is the unseen mechanism that’s changing the game for consumer media outlets today.

Affiliate marketing is a process that connects brands with online platforms and influencers, who receive commission for every visit, sign-up or sale they generate for a merchant. Today, consumer media outlets do the same—they join affiliate networks, feature their favorite brands in news articles, and earn a kickback for every sale. The result is increased revenue for those news outlets, and increased sales for the brands.

Affiliate PR is the future of consumer coverage.

Why Do You Need Affiliate PR?

Affiliate PR leverages affiliate marketing channels, to connect brands with top-tier media outlets. It’s the key to securing mainstream media placements for consumer brands.

When you open your favorite lifestyle magazine’s list of the “Top Products to Try This Summer” or “Best Gifts to Buy This Holiday Season,” every product linked in that article has an affiliate PR program behind it. That’s the edge your brand needs to play in the big leagues at consumer media outlets and get noticed by the top journalists and editors covering your corner of the news market. That’s why we don’t just recommend affiliate services for our consumer clients—we insist upon them!

Our affiliate PR and marketing experts will take the stress out of the process, leaving you free to fill the uptick in orders that can result from a top-tier affiliate PR placement.

If you want to see your brand featured in leading consumer and lifestyle publications, then you need affiliate PR.

Here’s How We Do It

Our proprietary Trust Analysis helps you define the brand you want to be, and how you want to be represented in the media. Our in-depth strategic messaging exercise is designed to help you achieve alignment between your storytelling and “story-doing.” To ensure your brand’s communication strategy will deliver the results you want to see — and power your broader brand goals — we offer this assessment to every client.

No affiliate program? No problem! Our team of skilled consumer PR experts will create a robust affiliate marketing program for your brand, designed to unlock media and partnership opportunities for your business. We’ll simplify the process so that third parties, including media, can promote your business on their own channels for a cash commission, and drive traffic directly to your website.

Once your brand has an affiliate program in place, we’ll take it from there. Our team at Trust Relations will handle the ongoing management and maintenance of your affiliate program to ensure it’s profitable, with high conversion rates. We will monitor and manage your affiliate program to ensure strategic partners (affiliates), influencers and media entities, are generating sales on behalf of your brand. Throughout the year, we will work closely with you to offer timely exclusives around holidays, busy seasons and strategic benchmarks to design special offers that will generate additional interest.

How Trust Factors In

“Trust Relations” is a term coined by President and Founder April White to describe a new approach to strategic communications. We focus on conveying clients’ authentic actions, value and goodwill.

To do this, we have a golden rule: As a brand, you must do what you say before you can say what you do. Trust relations is about earning the trust of your audience and stakeholders, based on who you are—not who you pretend to be. It’s how we make sure that your storytelling and storydoing are one and the same.

Today, affiliate networks are an editor’s first stop to source reputable consumer products to feature in their consumer media outlets. Trust is essential to forging lasting customer relationships. When consumers see your products featured in their favorite media outlets, that trust extends to your brand, too.

Brand loyalty is rooted in brand trust. We’re here to help you achieve both with your affiliate PR campaign.

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PR Basics: Affiliate PR, Careers Paths & Selecting the Right Specialist (Feat. Allison Ullo)

In this information-packed episode of the PR Wine Down, hosts April and Laura welcome our Allison Ullo back to the virtual recording booth! Allie is our Lifestyle Group Director at Trust Relations, and a seasoned media relations specialist and B2C communications strategist. She’s here to discuss the nitty gritty details of affiliate PR, including the changes, challenges and opportunities brands can expect to face in this niche area of consumer media, where consumer PR and digital marketing intersect.