Social Media Marketing
Strategic Campaigns to Forge Trusted Relationships with Your Customers Online
Our team of digital marketing experts is uniquely qualified to build your digital footprint with curated social media services.
What is Social Media Marketing?
Social media is the part of your digital marketing mix that can connect you directly with your customers online. It’s how you can showcase your brand identity, form relationships and establish trust with new and potential customers.
Social media marketing extends beyond aesthetic ads in your Instagram feed, or unboxing videos on TikTok’s For You Page. It’s strategic content planning and development. It’s copywriting, design, photography, video production, data analytics and ongoing refinement. It’s how you manage comments and inbound messages, segment your audiences, create interactive stories, participate in online trends, and plan posts that will drive traffic to your business.
It’s the most effective way to build a community with your target audience online.
Why Do You Need Social Media Marketing?
With social media marketing, your brand can create original content for social media platforms — like Instagram, LinkedIn, TikTok, YouTube, Facebook and Twitter — to promote your products, services and brand message. An effective social media campaign can help your brand to reach new customers, engage with current ones, and announce new products, services and promotions. Ultimately, social media allows you to start genuine conversations with your customers — not just preach to them.
With new features, updates and social platforms emerging every day, your social media marketing strategy must be nimble and dynamic. With the right content, distributed on the platforms at the right time, you can build brand recognition, generate conversions, inspire customer loyalty and augment your brand credibility.
If you want to start meaningful conversations with your customers — and develop strong consumer relationships that generate maximum returns — you need social media marketing.
Here’s How We Do It
Our proprietary Trust Analysis helps you define the brand you want to be, and how you want to be represented in the media. Our in-depth strategic messaging exercise is designed to help you achieve alignment between your storytelling and “story-doing.” To ensure your brand’s communication strategy will deliver the results you want to see — and power your broader brand goals — we offer this assessment to every client.
Our digital marketers will build your social media presence from the ground up. We will manage account setup and messaging strategy, and identify the platforms that will make the greatest impact with your customer base. After all, there is no one platform that is right for every brand. Our team of skilled content creators will also guide you in repurposing the content on your ancillary channels for social media use, such as blogs, articles, whitepapers, email campaigns.
We will work closely with your team to develop and manage a customized content calendar for your social media channels. With a cross-platform approach, our team will handle the creative content development and execution tactics — so you don’t have to.
Our social media experts will provide long-term resource management services and robust reporting to help you meet your digital goals. We will also work closely with your corporate vendors and other business partners as often as needed, to facilitate and manage any collaborations and cross-promotions from end to end.
For clients with existing social media channels, we will conduct a thorough review of each account and implement strategic updates. Our experts will guide you in achieving cross-platform brand consistency, with updates to your post copy, company bios and other digital assets.
For our clients with existing public relations campaigns, our copywriters will craft social media copy for each press placement. We will customize the content to the format of your various social media channels, to maximize exposure and engagement for your earned media clippings.
Our digital marketers will conceptualize, create, and place ads on your priority social media channels. Every ad will be tailored to reach your target audiences, and monitored with monthly reports to track metrics such as views, clicks, and conversions.
Our skilled in-house design team can create original digital graphics for social media use, to compliment your company projects or ongoing PR initiatives. We will design shareable social media posts and infographics to capture users’ attention, reflect your brand image, and convey your key messaging.
How Trust Factors In
“Trust Relations” is a term coined by President and Founder April White to describe a new approach to strategic communications. We focus on conveying clients’ authentic actions, value and goodwill.
To do this, we have a golden rule: As a brand, you must do what you say before you can say what you do. Trust relations is about earning the trust of your audience and stakeholders, based on who you are—not who you pretend to be. It’s how we make sure that your storytelling and storydoing are one and the same.
Establishing trust with your social media audience is crucial to developing and engaging with your online community. Your target customers must trust your brand, before you can forge meaningful relationships with prospects, expand your reach, and ultimately generate more conversions and sales.
A comprehensive and well-executed social media campaign can boost your credibility online, strengthen your company’s reputation and unlock new revenue streams.