Sponsorships & Partnerships
Strategic Connections to Increase Your Brand Awareness
Take your sponsorship and partnership program to the next level with access to communications experts in every vertical.
What are Sponsorships & Partnerships?
Sponsorships and partnerships are strategic business connections designed to increase your brand’s reach and awareness.
They’re a way for your brand to make a public statement and throw your weight behind causes that align with your values. When brands decide to fund concerts, trade show presentations, sporting events, social media collaborations, charity fundraisers, co-branded products, business events — you get the picture — these are sponsors and partners at work.
If you’re looking to curate real-world touchpoints with potential customers and business partners, you need a sponsorship or partnership program.
Why Do You Need Sponsorships & Partnerships?
The right opportunity will create symbiosis. And these connections can give your market reach a boost.
Through brand partnerships, like-minded companies agree to amplify each other’s goals. With sponsorships, they can secure a seat at the table at key industry events and publications. Together, they can supercharge your brand exposure, break you into new markets, or add new capabilities to your product or service. And we can use that momentum to build your credibility and align your brand with respected market leaders.
With sponsorship and partnership services, we’re here to help diversify your offerings, expand your customer base, and even inspire media coverage.
Here’s How We Do It
Our proprietary Trust Analysis helps you define the brand you want to be, and how you want to be represented in the media. Our in-depth strategic messaging exercise is designed to help you achieve alignment between your storytelling and “story-doing.” To ensure your brand’s communication strategy will deliver the results you want to see — and power your broader brand goals — we offer this assessment to every client.
Our media relations specialists know what it takes to land your company earned media coverage. We have the experience and expertise to design an effective announcement strategy to amplify the news around your sponsorship or partnership, including: press releases, strategic messaging, media pitching, and coverage reports.
Our publicists research, source, draft, and submit nominations and presentations for you to speak at the trade shows, industry events, and conferences that matter most to you and your brand. This is valuable exposure as sponsored speaking opportunities help to grow your thought leadership position.
We pitch strategic partnership opportunities to amplify personal messages about your brand that will make an impact on your customers. Our skilled relationship management experts take the stress out of celebrity and influencer partnership logistics by managing the entire engagement lifecycle––from research, negotiations and product requests, to content coordination, monitoring for social media posts, and generating coverage reports.
We offer a designated team to manage your brand collaboration end to end and secure strategic collaborations with synergistic brands. Our team of communications professionals can support activities such as corporate gifting, company partnerships, creative collaborations, co-branded product launches, and more.
Our designated teams can manage your sponsored event, from coordination and vendor liaisons, to campaign execution and post-mortem reporting. Complete with a comprehensive event overview and run-of-show, our team will manage the process of securing the necessary venues, attendees and support staff to take the stress out of your branded event, and generate maximum results to reach your target market.
Trust Relations can adapt your brand messaging into a comprehensive and beautifully designed press backgrounder/press kit to share with interested media contacts at sponsored events. Allow us to capture and quickly communicate your company’s value propositions, features, benefits, expertise, testimonials, executive biographies, headshots, and more.
How Trust Factors In
“Trust Relations” is a term coined by President and Founder April White to describe a new approach to strategic communications. We focus on conveying clients’ authentic actions, value and goodwill.
To do this, we have a golden rule: As a brand, you must do what you say before you can say what you do. Trust relations is about earning the trust of your audience and stakeholders, based on who you are—not who you pretend to be. It’s how we make sure that your storytelling and storydoing are one and the same.
This trusting relationship is foundational to any branded partnership and ensures potential brand partners or sponsorship opportunities carry real value in your industry, empowering you to earn increased respect amongst your target audiences lend credibility to your business.