PR & Media Relations.

Targeted PR Services to Build Trust for your Brand

With over 300 years of combined experience in PR and journalism, the Dream Team at Trust Relations is uniquely qualified to drive media results that matter for your brand.

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What is Public Relations?

PR is the part of your marketing mix that puts you in the news headlines to build third-party credibility and brand trust.

It’s media relations. It’s reputation management. It’s crisis communications, product launches, building out your thought leadership, and company announcements. It’s how we build your brand’s visibility  in front of  your key customers and stakeholders. 

PR is the driving force behind your brand exposure and image.

Why Do You Need PR & Media Relations?

PR is how we curate your brand story. And media relations is how we tell that story to your target audiences to drive meaningful results, build your brand reputation and outpace your competitors in the public eye. 

This is how we earn a spot for your name in feature stories, CEO profiles and bylined articles. It’s how we land you prime time interviews and position you as an expert commentator in the news channels your customers are reading. 

PR brings credibility to the table for your brand, with the third-party authority of the press. It expands brand awareness and positions your company as the leader in your space.

If you want to make headlines with your brand ambitions, you need PR.

Here’s How We Do It

Our proprietary Trust Analysis helps you define the brand you want to be, and how you want to be represented in the media. Our in-depth strategic messaging exercise is designed to help you achieve alignment between your storytelling and “story-doing.” To ensure your brand’s communication strategy will deliver the results you want to see — and power your broader brand goals — we offer this assessment to every client.

We develop strategic messaging to quickly and concisely convey your value propositions to your industry, the media and potential partners and customers. This framework will guide the creation of future assets, from press releases and public statements, to website copy and marketing assets.

We provide comprehensive, professional media training to prepare your spokespeople for their media debut. Through this training, you will learn how to effectively communicate your key messages and key differentiators—as well as position you as a leading authority and go-to source of expert commentary. 

Our media relations specialists know what it takes to land your company earned media coverage with tactics like: proactively pitching feature stories and CEO/business profiles; arranging on-air broadcast interviews; securing on-site interviews with reporters at industry events; planning localized or regional media tours; product seeding to share samples with the press; and proactively monitoring newsjacking opportunities for your expert commentary. If you want to position your company executives as thought leaders in the industry, we have you covered.

Our team can connect you with influential analysts to share key trends and data relevant to your industry for their research, with the goal of elevating your brand’s credibility and thought leadership positioning.

We leverage our years of media relations and reputation management expertise to help your company prepare for, address and recover from potential crises. We offer strategic support and guidance to help you prepare for and navigate public-facing brand challenges, react swiftly and effectively, and reclaim your brand narrative to rebuild and protect your credibility long after a crisis subsides. 

How Trust Factors In

“Trust Relations” is a term coined by President and Founder April White to describe a new approach to strategic communications. We focus on conveying clients’ authentic actions, value and goodwill. 

To do this, we have a golden rule: As a brand, you must do what you say before you can say what you do. Trust relations is about earning the trust of your audience and stakeholders, based on who you are—not who you pretend to be. It’s how we make sure that your storytelling and storydoing are one and the same.

We’re here to disrupt the traditional agency model and replace it with something even better. With the Trust Relations approach, we reinvent the way you think about PR and ensure your storytelling and story-doing are aligned.