Case Studies
Food & Beverage
Casper’s Ice Cream
No ‘rocky roads’ with this hometown legacy ice cream brand, as we worked in tandem to deliver their message (and word of their tasty product) to 500,000+ satiated ice cream lovers.
Supply Chain & Logistics
Xeneta
Trust Relations led a strategic media relations campaign for Xeneta’s Series C funding announcement, to create awareness of the company’s growth and emphasize their unique value proposition.
TECHNOLOGY
Suzy®
Although their consumer insights platform has been used by some of the biggest brands in the world, Suzy had their eyes on new target verticals. We helped them get there.
FOOD & BEVERAGE
Gregorys Coffee
On behalf of this regionally acclaimed premium coffee brand, Trust Relations launched a strategic communications project. The agency designed a multifaceted strategy to amplify brand recognition, establish a compelling thought leadership platform for Founder and CEO Gregory Zamfotis, and generate heightened media interest in the company’s new ventures and initiatives.
HEALTHCARE
Forum Health
Trust Relations developed a comprehensive public relations program with an emphasis on media relations and thought leadership initiatives. Further elevating brand visibility for Forum Health among key audiences,including patients and practitioners, the campaign was designed to generate awareness of the company’s unique value proposition and expertise in personalized, integrative healthcare.
HEALTHCARE
BVI Medical
To build awareness for BVI Medical, Trust Relations developed a strategic PR campaign that included targeted press release distribution, compelling media pitches, and a focused thought leadership program. This approach significantly increased visibility for BVI’s products and elevated the profiles of key company leaders across both mainstream business outlets and specialized trade media.
Food & Beverage
MunchPak
MunchPak hired us to bring overall awareness to their unique and curated international snacks that can’t be found in your local grocery store.
TECHNOLOGY
NEXT Trucking
Working as an extension of their existing PR team, we elevated and solidified NEXT Trucking as a true thought leader with a fresh eye in the supply chain industry.
Consumer Products & Goods
Reflect
Reflect hired Trust Relations to increase brand awareness for its product offering and to position its executive team as innovators and thought leaders with roots in neuroscience and product design.
TECHNOLOGY
Deep Sentinel
In August 2023, Trust Relations spearheaded a comprehensive influencer relations campaign with the goal to amplify awareness of Deep Sentinel’s DS2 system launch, slated for January 2024. Targeting tech fans, family-focused accounts, and DIY home improvement enthusiasts, the initiative included a strategic mix of seasoned creators eager to integrate the new DS2 system into their content—and their homes.
Healthcare
Valant
Valant engaged Trust Relations to promote its EHR and practice management software designed specifically for behavioral health practices, as well as generate thought leadership opportunities for its company executives.
Healthcare
Sports Research
Sports Research partnered with Trust Relations to increase its brand momentum and build awareness for both Sports Research and its sister brand, Sweet Sweat, and to publicize the company’s recent rebrand. To achieve these goals, Trust Relations enacted a multi-pronged approach, including: the development of a comprehensive messaging matrix to guide all media outreach and press materials on behalf of Sports Research; targeted earned media coverage in Sports Research’s core consumer markets; and thought leadership initiatives for company executives.
TECHNOLOGY
Beekeeper
Beekeeper hired Trust Relations to elevate its brand awareness in North America and help the company expand its reach across manufacturing, food processing and retail verticals.
TECHNOLOGY
Optilogic
Optilogic hired Trust Relations to generate consistent awareness of the brand, their executive leadership, and their expertise in the supply chain industry. To accomplish these goals, Trust Relations created a comprehensive strategic communications program with an emphasis on media relations and expert commentary, as well as thought leadership initiatives and award submissions, to raise Optilogic’s brand awareness among key audiences and highlight the company’s unique value proposition and expertise in supply chain design.
RENEWABLE ENERGY
Oceanworks
Trust Relations played a pivotal role in Oceanworks’ communications efforts. By leveraging its team of media relations strategists, Trust Relations raised Oceanworks’ profile among mainstream and corporate audiences, reinforcing the company’s executives as thought leaders and driving greater brand awareness.
Consumer Products & Goods
Natural Farm
Natural Farm hired Trust Relations to raise the brand’s profile as an innovator in all-natural pet treats. Trust Relations developed a strategy to generate media coverage and raise national brand awareness, positioning Natural Farm as a leader in the pet industry.
Business-to-Business
Basis Vectors
In preparation for their public debut, Basis Vectors hired us to drive media coverage to their $50 million fund launch and to position their co-founders as rising-star investors.
Supply Chain & Logistics
Fox Logistics
Trust Relations developed a comprehensive public relations program to build media buzz around the acquisition announcement and position Fox Logistics as a leader in the freight technology (FreightTech) industry.
Events
Brooklyn Space
Using targeted media outreach strategy, Trust Relations successfully promoted Brooklyn Space’s month-long Black artist showcase in recognition of Juneteenth to their primary audience in the New York.
TECHNOLOGY
Inflectra
Inflectra hired Trust Relations to raise brand awareness and elevate its profile as a company that excels in software development and test management solutions as well as to highlight its executives as industry thought leaders.
TECHNOLOGY
SKAEL
SKAEL hired Trust Relations to lead a targeted announcement strategy for its $38 million Series A funding milestone.
TECHNOLOGY
Wilbur
Business owners don’t have enough time to manage loyalty programs. Enter Wilbur, the ultra-simple loyalty program that hired us to stake their claim in an aggressive industry.
TECHNOLOGY
ULTATEL
ULTATEL hired Trust Relations to establish media momentum and drive brand awareness ahead of their partner announcement and key integration with Microsoft Teams.
Marketing
The Go! Agency
The Go! Agency partnered with Trust Relations in 2020, to put the power of public relations behind the Go! Agency’s in-house marketing initiatives and to elevate Tompkins’ reputation as a thought leader in the social media and digital marketing industries.
TECHNOLOGY
The Bean Path
In 2018, Dr. Nashlie Sephus, an Amazon AI scientist and STEM entrepreneur, founded The Bean Path, a non-profit organization based in Jackson, MS.
TECHNOLOGY
Auctify
Trust Relations launched Auctify Specs by leveraging a multi-touch communications strategy that elevated brand awareness, generated consumer adoption, and drove funding on Indiegogo.
REAL ESTATE & DESIGN
Rechat
Trust Relations worked to create overall brand awareness for Rechat as well as establish the company as an expert in both the technology and real estate industries.
Lifestyle & Beauty
Renwick Golf
Renwick Golf hired Trust Relations to help launch and introduce the brand to consumer lifestyle, fashion and golf industry spaces, and assist in establishing brand recognition.
EVENTS
SocietyX
For the launch of their exclusive creative community, SocietyX hired us to publicize their debut and encourage new membership with a two-part event series, celebrity appearances and press coverage.
Consumer Products & Goods
RestoraPet®
Tested and proven to help restore and boost health in dogs young and old. Restorapet® is used by tens of thousands of pet owners and we helped them expand that reach even more.
TECHNOLOGY
Picnic Tax
We secured top-tier placements for Picnic Tax to promote awareness of their platform and network for accountant matching.
Consumer Products & Goods
MVST Select
Already known for their luxurious and durable baggage, MVST came to us to publicize their brand and launch their latest collection for the holiday season.
Technology
MetroSpeedy
MetroSpeedy hired Trust Relations to generate brand awareness and recognition, both at a regional level and on the national stage, as well as within niche industry outlets.
CONSUMER PRODUCTS & GOODS
Alpha Paw
Alpha Paw is a one-stop shop of carefully curated pet products and educational content. Each product boasts a “Vet Stamp of Approval” from leading pet experts and certified
TECHNOLOGY
Softomotive
Already trusted worldwide for robotic process automation through automation technology, Softomotive needed to further elevate their position as industry trailblazers with top-tier placements.
Lifestyle & Beauty
White Elephant Online
Trust Relations leveraged the social distancing measures during the holidays and positioned White Elephant Online as the perfect alternative to typical in-person holiday celebrations.
Consumer Products & Goods
The Care Crate Co.
The Care Crate Co. specializes in delicious, high-quality snack boxes and care packages.
Consumer Products & Goods
PetCanva
PetCanva partnered with Trust Relations to drive media coverage around the brand’s mission, story, and key product offerings.
VENTURE CAPITAL
Rackhouse Ventures
Rackhouse Ventures teamed up with Trust Relations to help elevate awareness of its brand and mission as the most authentic, grounded, and collaborative fund that is purpose-built to invest in emerging AI, ML, and data companies. Trust Relations kicked off the partnership by helping refine Rackhouse Ventures’ key differentiators and strategic messaging, and then launched a targeted media relations and thought leadership program to elevate brand awareness—and ensure the industry’s best-kept secret was no longer a secret at all.
Consumer Products & Goods
Sun & Ski Sports
Sun & Ski Sports partnered with Trust Relations to help elevate awareness of its brand and mission as the leading retailer of year-round outdoor sporting gear for families and individuals at every experience level. Trust Relations kicked off the partnership by helping refine Sun & Ski Sports’ key differentiators and strategic messaging, and then launched a targeted media relations campaign to reach potential customers.