Renwick Golf
THE GOAL:
Renwick Golf is an athletic lifestyle brand dedicated to creating modern staples for the everyday female golfer. Cultivated by a sister-team of entrepreneurs, ecommerce veterans and golf enthusiasts, Philippa Kennedy and Sarah Renwick, Renwick Golf provides breathable, streamlined apparel with a sense of timelessness and purpose for recreational golfers. From the course to the clubhouse happy hour, Renwick Golf is the answer to what is missing in athleisure. Renwick Golf retained Trust Relations to help launch and introduce the brand to the consumer-lifestyle, fashion, and golf industry worlds, assist in establishing brand recognition, promote the line’s first and ongoing product launches, and develop industry credibility that would ultimately lead to increased website traffic, brand engagement, and product sales. Thanks to Trust Relations’ PR efforts, the team supported Renwick Golf in shipping 4,000 orders and selling more than 7,000 polos within the first 100 days of the brand’s launch, resulting in over $700,000 dollars in gross sales.
THE RESULT:
Trust Relations supported Renwick Golf’s product line launch by developing a comprehensive and integrated public relations plan that included developing strategic messaging to concisely convey Renwick Golf’s brand, managing media relations, product seeding to offer editors and reporters the opportunity to test out the brand in person and leading creative collaborations with target micro-influencers.
Trust Relations has secured press placements in articles and product reviews from the brand’s target publications including Forbes, New York Post, Life & Style, Golf.com, California Apparel News , two placements in Golf Digest, as well as reached an audience of over 200,000 social media users through organized influencer campaigns.
At its close, the campaign generated over 530,157,060 impressions.
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