Celebrity & Influencer Relations
Put Star Power Behind Your Brand
With decades of media and influencer relations experience, the Dream Team at Trust Relations is uniquely qualified to facilitate impactful influencer and celebrity partnerships for your brand.
What are Celebrity & Influencer Relations?
Celebrity and influencer relations bolster your marketing efforts to generate mainstream awareness and put your brand in the spotlight.
This high-stakes function of publicity crafts celebrity partnerships and secures influencer endorsements. Behind every piece of co-branded content, viral brand collaboration, or celebrity product endorsement is a skilled celebrity or influencer relations specialist.
If you’re interested in using a celebrity spokesperson for your brand in the press or securing an influencer partnership to promote your company on social media—you need celebrity and influencer relations experts to help.
Why Do You Need Celebrity & Influencer Relations?
Credibility is contagious. A third-party endorsement from a respected spokesperson bolsters your reputation as an industry leader.
Partnering with a trusted influencer—especially someone your customers admire and respect—translates to real value in terms of brand reputation. Whether it’s a “shout-out” in the media from an A-lister celebrity or a niche social media influencer championing your company mission, these partnerships can unlock third-party credibility and build deeper brand trust and engagement.
If you want to become a household name, aligning yourself with celebrities and/or influencers is a strong place to start.
Here’s How We Do It
Our proprietary Trust Analysis helps you define the brand you want to be, and how you want to be represented in the media. Our in-depth strategic messaging exercise is designed to help you achieve alignment between your storytelling and “story-doing.” To ensure your brand’s communication strategy will deliver the results you want to see — and power your broader brand goals — we offer this assessment to every client.
Our team of expert PR practitioners develop targeted outreach strategies to engage with top celebrities. Let us handle the research so you can engage relevant celebrities with a personal connection to your brand
We pitch strategic partnerships and celebrity spokesperson opportunities to amplify personal messages about your brand that will make an impact on your customers.
Our relationship management specialists can develop targeted outreach campaigns to connect with third-party professional experts to serve as spokespeople for your brand. Engagements like these include media interviews, broadcast program appearances and podcast conversations featuring the third-party expert as an official brand affiliate for your company.
Backed by momentum in the press, our team pursues strategic collaborations with synergistic brands for opportunities like corporate gifting, cross-promotions, product collaborations, and other partnerships.
Our team of expert PR practitioners research and develop targeted outreach campaigns to secure mutually beneficial partnership opportunities with leading influencers in your industry. Our specialists will guide you in developing unique influencer campaign offerings like premium gifting, VIP offers, joint publicity initiatives, reviews and behind-the-scenes insights.
Our skilled relationship management experts take the stress out of influencer partnership logistics by managing the entire influencer engagement lifecycle––from negotiations and product requests, to content coordination, monitoring for social media posts, and generating coverage reports.
How Trust Factors In
“Trust Relations” is a term coined by President and Founder April White to describe a new approach to strategic communications. We focus on conveying clients’ authentic actions, value and goodwill.
To do this, we have a golden rule: As a brand, you must do what you say before you can say what you do. Trust relations is about earning the trust of your audience and stakeholders, based on who you are—not who you pretend to be. It’s how we make sure that your storytelling and storydoing are one and the same.
That trusting relationship is essential for any influencer or celebrity partnership. Does this influencer support your brand’s goals and mission? Is this celebrity respected amongst your target audiences? Will this person lend credibility to your business? Does the chemistry feel right?
Before we begin influencer relations for any client, we assess their brand to ensure it’s a perfect match.