SEO & SEM
Our optimization and marketing experts have the right expertise to improve search rankings for your brand.
SEO and SEM improve your online search rankings to boost web traffic and amplify positive brand exposure. Let us help you get found online.
What is SEO?
Search engine optimization — better known as SEO — is the function of digital marketing that makes your brand discoverable online.
It’s the process we use to help your company rank higher in search results.
It’s website analysis. It’s keyword research. It’s backlinking, design updates, and content seeding. It’s a series of targeted technical improvements that elevate the quality and quantity of visitors to your website. A proper SEO campaign will improve your conversions and help you connect with potential customers in a crowded digital landscape.
What is SEM?
Search engine marketing (SEM) is a series of customized techniques and strategies that improve your website’s visibility. It is how we accomplish your SEO goals.
SEM allows us to optimize best practices into your website content, to upgrade user experience, and ultimately, prove your value to major search engines like Google, Bing, Yahoo, and Safari.
Why Do You Need SEO & SEM?
In today’s digital landscape, a website without proper SEO and SEM implementation is a wasted investment. Without it, your customers might never find you online.
Your target audience is already scouring the results page, searching for your key product or service offerings. If you want to reach those potential customers before your competitors do, you need SEO and SEM services.
Here’s How We Do It
Our proprietary Trust Analysis helps you define the brand you want to be, and how you want to be represented in the media. Our in-depth strategic messaging exercise is designed to help you achieve alignment between your storytelling and “story-doing.” To ensure your brand’s communication strategy will deliver the results you want to see — and power your broader brand goals — we offer this assessment to every client.
Based on your market, competitors, and goals, our team of experts will conduct a full SEO assessment of your existing site content. We will also create an overarching SEO roadmap for your website and refine your keyword discovery and page mapping to help grow your digital footprint for potential customers and investors. We will use this framework to identify opportunities to improve your site’s placement in search engine results and issue targeted recommendations to boost organic referral traffic.
Beyond the initial SEO analysis, we also offer a full website audit. This process includes evaluating your site’s overall technical performance, user experience (UX), written content, aesthetic design, and accessibility. Based on our findings, we share customized recommendations to help you improve your overall site performance.
Based on your strategic brand messaging framework, our SEO experts can conduct a keyword analysis. First, we identify and recommend a custom list of SEO keywords to incorporate throughout your company messaging. Then, we handle the process of mapping those keywords to specific pages on your website, to improve your search performance for those key terms.
Conducting proper SEO updates is incredibly technical, which is why our experts will manage the implementation process from start to finish. We’ll take the stress out of the equation by managing the implementation process from the back end, so that you can focus on building your business.
We offer ongoing campaign monitoring to track the long-term performance of your website after the initial SEO groundwork has been put into place. This includes organic search metrics such as: monthly competitor analyses, website monitoring, link building, directory submissions, social bookmarking, content marketing opportunity sourcing, and detailed reporting.
How Trust Factors In
“Trust Relations” is a term coined by President and Founder April White to describe a new approach to strategic communications. We focus on conveying clients’ authentic actions, value and goodwill.
To do this, we have a golden rule: As a brand, you must do what you say before you can say what you do. Trust relations is about earning the trust of your audience and stakeholders, based on who you are—not who you pretend to be. It’s how we make sure that your storytelling and storydoing are one and the same.
The success of any SEO campaign relies on authenticity. Is your website reputable? Does it meet customers’ needs? Is it up-to-date, safe to navigate, and easy to use? Major search engines rank your website based on the quality of the content you produce.
To elevate your placement on the search results page, you need to earn the trust and confidence of both your website visitors. If users trust your content, your website performance will improve—and so will your SEO ranking.