Casper’s Ice Cream
THE GOAL:
A legacy brand with over 90 years of experience in the ice cream business, Casper’s Ice Cream, Inc. manufactures and sells a wide range of tasty frozen treats. They came to Trust Relations in February of 2020 with the goal of increasing regional and national awareness of their sub brands: FatBoy Ice Cream, known nationwide for its rich ice cream sandwiches, and Jolly Llama, a dairy- and gluten-free option crafted to satisfy the cravings of ice cream lovers with diet restrictions, as well as to launch their third brand: Churn Baby, a boutique-style series of cookie-topped ice cream treats and cookie ice cream sandwiches.
THE RESULT:
Trust Relations developed multi-faceted PR plans for each of the company’s sub brands, and created press kits, messaging and creative media angles to ensure a consistent and timely stream of news. In addition, the agency provided editorial support for ExpoWest. As a result, Trust Relations was able to secure placements in outlets such as The Wall Street Journal, The Strategist, Wirecutter, USA Today, Aol, allrecipes.com, Yahoo! Lifestyle, AJC, Food Network, Delish, Mashed.com, Parade, Veg News, two Veg Out Magazine pieces, Food Business News, Broadcast Tour, Uproxx, BevNet, two Eat This, Not That!, The Soup to Nuts Podcast, featured the company on the The Carey Reilly Show, Food Navigator USA, Sweety High, Refrigerated & Frozen Foods, The Vegan Review, Beyond the Flag, 2 pieces in The Nibble, GoDairy Free, Nosh, Celiac.com, Dairy Business, HJ News, In Good Taste Denver, Dairy Foods, Weekly Villager, Orlando Sentinel, The Atlanta Journal Constitution, 3 pieces in Frozen & Refrigerated Buyer, Marketing Trends Podcast, Southern Living.
At its close, the campaign generated over 3713335008 impressions.
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