Casper’s Ice Cream

Casper’s Ice Cream is a hometown legacy ice cream brand currently celebrating over 95 years of experience in the ice cream business. Since the company was formed in 1925 by Casper Merrill, Casper’s Ice Cream continued to grow, innovate and align with the changing needs of ice cream novelty lovers across the nation with a wide range of tasty frozen treats. Trust Relations began working with the Casper’s Ice Cream marketing team, Cover3 Creative, in February 2020 with the goal of increasing regional and national awareness of the company’s sub brands: FatBoy Ice Cream, known nationwide for its premium ice cream sandwiches; Jolly Llama, a dairy- and gluten-free option crafted to satisfy the cravings of ice cream lovers with diet restrictions; and Churn Baby, a boutique-style series of cookie-topped ice cream treats and cookie ice cream sandwiches.

During the course of the partnership, the Casper’s executive team began to pursue acquisition. To support this goal, Trust Relations enacted a targeted outreach campaign to garner increased press coverage in niche industry outlets and mainstream consumer publications to strengthen the company’s positioning as a valuable opportunity for potential investors. Trust Relations worked closely with the Casper’s marketing team to enact creative PR activations to encourage press coverage, including ice cream giveaways at NASCAR events and regional rodeos.