The Care Crate Co.
THE GOAL:
The Care Crate Co. specializes in delicious, high-quality snack boxes and care packages. Featuring many of the world’s most widely-recognized consumer brands, including Skittles, Cheez-It, Skinny Pop, Huggies, Banana Boat and more. The Care Crate Co. gives customers the opportunity to easily provide snacks, healthy foods and meaningful gifts to the special people in their lives.
Trust Relations was hired to elevate brand awareness, spread the message of the company’s offerings, its devotion to spread happiness and positivity through curated care packages, as well as highlight The Care Crate Co.’s executives as industry thought leaders.
THE RESULT:
Through a comprehensive public relations program, Trust Relations performed media outreach to further introduce The Care Crate Co. to key food & beverage, lifestyle and consumer-facing journalists nationwide. Trust Relations provided multiple product samples to top editors and reporters, which resulted in a number of positive product reviews that helped generate awareness of the company’s unique snack and specialty care packages. Trust Relations has secured coverage in publications such as Reader’s Digest, Woman’s Day, PCMag, WUSA9 and more.
At its close, the campaign generated over 161,208,600 impressions.
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