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The Goal:

Reflect is a first-of-its-kind product, uniquely designed to leverage biofeedback technology to help customers achieve better holistic wellbeing. The two-part system combines an app with a unique meditation device, called the Orb, to improve mental health and reduce anxiety. The app provides customers a way to time, track and journal about their meditation journeys, while the Orb uses biofeedback cues to change color in response to user stress levels and assist with mindful breathing.

Reflect hired Trust Relations to increase brand awareness for its product offering and to position its executive team as innovators and thought leaders with roots in neuroscience and product design.


Trust Relations developed a comprehensive media engagement plan, with targeted strategies to further introduce Reflect to key audiences, increase overall brand awareness and elevate Reflect’s executive team as industry pioneers in holistic wellness and biofeedback. To achieve this, the agency targeted media in the health & wellness, technology, consumer goods and lifestyle verticals. Trust Relations also developed a curated list of editorial contacts and influencers with which to send product samples, to generate positive reviews and secure mentions in articles from high-value media publications.

Trust Relations secured placements on behalf of Reflect in the following outlets: TechCrunch, Washington Post, HealthTech Insider, BestBuy Blog, along with two placements in Fitt Insider and an interview on the Health Tech Spotlight podcast.

To date, the campaign has generated over 846,228,790 impressions.


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