Reflect
THE GOAL:
Reflect is a first-of-its-kind product, uniquely designed to leverage biofeedback technology to help customers achieve better holistic wellbeing. The two-part system combines an app with a unique meditation device, called the Orb, to improve mental health and reduce anxiety. The app provides customers a way to time, track and journal about their meditation journeys, while the Orb uses biofeedback cues to change color in response to user stress levels and assist with mindful breathing.
Reflect hired Trust Relations to increase brand awareness for its product offering and to position its executive team as innovators and thought leaders with roots in neuroscience and product design.
THE RESULT:
Trust Relations developed a comprehensive media engagement plan, with targeted strategies to further introduce Reflect to key audiences, increase overall brand awareness and elevate Reflect’s executive team as industry pioneers in holistic wellness and biofeedback. To achieve this, the agency targeted media in the health & wellness, technology, consumer goods and lifestyle verticals. Trust Relations also developed a curated list of editorial contacts and influencers with which to send product samples, to generate positive reviews and secure mentions in articles from high-value media publications.
Trust Relations secured placements on behalf of Reflect in the following outlets: TechCrunch, Washington Post, HealthTech Insider, BestBuy Blog, along with two placements in Fitt Insider and an interview on the Health Tech Spotlight podcast.
To date, the campaign has generated over 553,451,970 impressions.
PLACEMENTS:
Other Case Studies
EVENTS
Brooklyn Space
Using targeted media outreach strategy, Trust Relations successfully promoted Brooklyn Space’s month-long Black artist showcase in recognition of Juneteenth to their primary audience in the New York.
SUPPLY CHAIN & LOGISTICS
Xeneta
Trust Relations led a strategic media relations campaign for Xeneta’s Series C funding announcement, to create awareness of the company’s growth and emphasize their unique value proposition.
REAL ESTATE & DESIGN
Rechat
Trust Relations worked to create overall brand awareness for Rechat as well as establish the company as an expert in both the technology and real estate industries.