Fox Logistics

THE GOAL:

Fox Logistics has been revolutionizing the freight industry for over 30 years, offering sustainable third-party ground, air and ocean shipping services for businesses of any size. The company’s mission is to provide cost effective, on-time delivery for its customers, with an emphasis on increasing supply chain visibility and decreasing carbon emissions.

Fox Logistics hired Trust Relations to publicize its acquisition of the Boxton AI-powered freight platform. The strategy was to generate media coverage, raise national brand awareness and highlight the company’s executives as industry thought leaders in the competitive supply chain market. 

THE RESULT:

Trust Relations developed a comprehensive public relations program to build media buzz around the acquisition announcement and position Fox Logistics as a leader in the freight technology (FreightTech) industry. Emphasizing strategic media relations and thought leadership tactics, Trust Relations engaged in a targeted outreach campaign to secure national media coverage in key business, technology and supply chain trade outlets. 

As a result, Trust Relations has secured placements in the following publications: The Wall Street Journal, American Journal of Transportation, FreightWaves, Logistics Tech Outlook, Commercial Carrier Journal, Fleet News Daily, Transport Magazine, OTC Dynamics, Supply Chain Quarterly, Industrial Distribution, DC Velocity, NASDAQ.

To date, the campaign has generated over 6,805,172 impressions.

PLACEMENTS:

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