Fox Logistics
THE GOAL:
Fox Logistics has been revolutionizing the freight industry for over 30 years, offering sustainable third-party ground, air and ocean shipping services for businesses of any size. The company’s mission is to provide cost effective, on-time delivery for its customers, with an emphasis on increasing supply chain visibility and decreasing carbon emissions.
Fox Logistics hired Trust Relations to raise awareness of the company’s mission to provide a smooth shipping experience and unbeatable costs, with solutions that also support the company’s drive toward achieving carbon neutrality. Further, the team at Fox Logistics sought to highlight the company’s executives as industry thought leaders.
The strategy was to raise national brand awareness, generate media coverage and highlight the company’s executives as industry thought leaders in the competitive supply chain market. But first, Fox Logistics needed a new website to best portray the innovative company in a way that resonates with its target audiences.
THE RESULT:
Trust Relations conducted a branding exercise to distill Fox Logistics’ messaging and highlight the core elements of the business in a way that would reflect the company’s functionalities, differentiators and aesthetic. The Trust Relations team then developed a website to place that core information front and center, in a format that would also be easy for users to navigate. The updates reflect an emphasis on providing actionable information and a move away from clichéd transportation photography. The site designs achieved this with prominent areas for text and iconography in place of stock photography. By embedding clear calls to action and logical next steps as part of the copy, Trust Relations removed ambiguity from the user’s website navigation experience.
Trust Relations then developed a comprehensive public relations program to build media buzz and position Fox Logistics as a leader in the freight technology (FreightTech) industry. Emphasizing strategic media relations, award submissions and thought leadership tactics, Trust Relations engaged in a targeted media outreach campaign to secure national media coverage in key business, technology and supply chain trade outlets.
As a result, Trust Relations has secured placements in the following publications: The Wall Street Journal, American Journal of Transportation, Inbound Logistics, FreightWaves, Logistics Tech Outlook, Commercial Carrier Journal, Fleet News Daily, Transport Magazine, OTC Dynamics, Supply Chain Quarterly, Industrial Distribution, DC Velocity, NASDAQ.
To date, the campaign has generated over 72,166,758 impressions.
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