Fox Logistics has been revolutionizing the freight industry for over 30 years, offering sustainable third-party ground, air and ocean shipping services for businesses of any size. The company’s mission is to provide cost effective, on-time delivery for its customers, with an emphasis on increasing supply chain visibility and decreasing carbon emissions.
Fox Logistics hired Trust Relations to raise awareness of the company’s mission to combine a smooth shipping experience with unbeatable costs and to highlight the company’s executives as industry thought leaders.
The strategy was to raise national brand awareness, generate media coverage and highlight the company’s executives as industry thought leaders in the competitive supply chain market. But first, Fox Logistics needed a new website to best portray the innovative company in a way that resonates with its target audiences.
Trust Relations conducted a branding exercise to distill its messaging and highlight the core elements of the business in a way that would reflect the company’s functionalities, differentiators and aesthetic perspective. The Trust Relations team then developed a website to place that core information front-and-center, with an emphasis on providing actionable information rather than cliché transportation photography to convey key messages. The site designs achieved this with prominent areas for text, clear calls to action, iconography in place of stock photography, and logical next steps that were highlighted in the copy.
Trust Relations then developed a comprehensive public relations program to build media buzz and position Fox Logistics as a leader in the freight technology (FreightTech) industry. Emphasizing strategic media relations, award submissions and thought leadership tactics, Trust Relations engaged in a targeted media outreach campaign to secure national media coverage in key business, technology and supply chain trade outlets.
As a result, Trust Relations has secured placements in the following publications: The Wall Street Journal, American Journal of Transportation, Inbound Logistics, FreightWaves, Logistics Tech Outlook, Commercial Carrier Journal, Fleet News Daily, Transport Magazine, OTC Dynamics, Supply Chain Quarterly, Industrial Distribution, DC Velocity, NASDAQ.
To date, the campaign has generated over 271 million impressions.
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