Alpha Paw
THE GOAL:
Alpha Paw is a one-stop shop of carefully curated pet products and educational content. Each product boasts a “Vet Stamp of Approval” from leading pet experts and certified veterinary professionals, assuring pet parents that everything on Alpha Paw’s website adheres to the highest standards.
Alpha Paw hired Trust Relations in September 2021 to promote their Series A funding round and generate widespread interest in the company, as well as continue to highlight Alpha Paw as the pack leader in the pet industry.
THE RESULT:
Trust Relations developed a comprehensive public relations program, leveraging it’s established media relationships to secure coverage for Alpha Paw’s Series A announcement, as well as place the company’s products in holiday gift guides and product roundups.
Trust Relations successfully secured coverage for Alpha Paw in top-tier outlets including Forbes, MSN, TechCrunch, Fortune, Yahoo! Finance, Bustle, Refinery 29, PureWow, two articles in PEOPLE Magazine (1 and 2), two stories in Spy (1 and 2), and two placements in Yahoo! News (1 and 2).
At its close, the campaign generated over 25,190,267,764 impressions.
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