ULTATEL
THE GOAL:
ULTATEL is a leading provider of cloud-based phone solutions for companies of all sizes. They are changing the way teams collaborate by delivering a comprehensive suite of unified communications services to improve responsiveness, increase productivity and reduce operational costs, so that companies can most effectively compete in today’s global marketplace, whether in the office or remote.
Through its unified communications platform, employees can have all of their voice, video, fax, SMS and audio-conferencing services on one affordable system, consolidating and simplifying enterprise communications and contact center services across multiple locations and devices.
ULTATEL hired Trust Relations to establish media momentum and drive brand awareness ahead of their partner announcement and key integration with Microsoft Teams.
Additionally, the Trust Relations team was brought on to help position ULTATEL as a thought leader in the telecom space.
THE RESULT:
To help ULTATEL achieve its PR and marketing goals, the Trust Relations team outlined KPIs for the 6-month engagement, including securing 7-10 earned media placements. The team is well on its way to exceeding this goal with coverage in Building the Future, Enterprise Podcast Network, Small Biz Daily, Authority Magazine, Smart Industry, Telecom Ramblings (2), Telecom Drive (2), Total Telecom (2) and Telecom Reseller (3).
As part of the company’s ongoing thought leadership program within the telecom space, the Trust Relations team also identified and submitted ULTATEL to various industry awards, with the company winning the TMC Net’s Voice Technology Excellence Award,TMC Net’s2021 Unified Communications Product of the Year Award and ULTATEL’s CEO, Amr Ibrahim, being a finalist in the AOTMP® Telecom Management Professional of the Year.
At its close, the campaign generated over 44,560,081 impressions.
PLACEMENTS:
Other Case Studies
EVENTS
Brooklyn Space
Using targeted media outreach strategy, Trust Relations successfully promoted Brooklyn Space’s month-long Black artist showcase in recognition of Juneteenth to their primary audience in the New York.
SUPPLY CHAIN & LOGISTICS
Xeneta
Trust Relations led a strategic media relations campaign for Xeneta’s Series C funding announcement, to create awareness of the company’s growth and emphasize their unique value proposition.
REAL ESTATE & DESIGN
Rechat
Trust Relations worked to create overall brand awareness for Rechat as well as establish the company as an expert in both the technology and real estate industries.