woman clear the ocean

The Goal:

Through Oceanworks’ plastic action platform, companies can measure their plastic footprint, fund plastic waste collection and accelerate the transition to sustainable alternatives. Trust Relations spearheaded a public relations program on Oceanworks’ behalf, emphasizing business and consumer media relations and thought leadership initiatives. Trust Relations also supported Oceanworks’ IMPAC+ program as part of the strategic partnership, which enables companies to take action against plastic waste and leverage that commitment in their sales operations.

Founded in 2016 by Rob Ianelli, Oceanworks partners with leading brands such as Block, Glad, Electra, Quo Beauty, Skip Hop, and Caliray to keep our oceans clean and help brands take a meaningful stand against plastic pollution.


Trust Relations played a pivotal role in Oceanworks’ communications efforts. By leveraging its team of media relations strategists, Trust Relations raised Oceanworks’ profile among mainstream and corporate audiences, reinforcing the company’s executives as thought leaders and driving greater brand awareness.

A strategic mix of case study and product launch promotions helped Oceanworks reach their target customers, particularly those in the consumer packaged goods (CPG) space. The agency also enacted a strategic thought leadership program to elevate the voice of CEO Vanessa Coleman and propel Oceanworks into the media spotlight.

As a result, Trust Relations secured placements in the following publications: Beauty Packaging, Canadian Packaging, Cosmetics Design, Earth 911, Environment + Energy Leader, Footwear Insight, Inbound Logistics, Packaging Gateway, Packaging World Insights, Plastics Recycling Update, Supply Chain Brain, Supply & Demand Chain Executive, and more.

The campaign generated over 81,296,798 impressions.


Ideas not burn19
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